Cake (joincake.com) logo — The leading platform for navigating mortality, end-of-life p...

Cake (joincake.com)

The leading platform for navigating mortality, end-of-life planning, and honoring life.

Founded 2015 United States Boston, United States 10 employees Seed Total: $7.05M Health Care, Information Technology +2

General Information

Company Name Cake (joincake.com)
Founded Year 2015
Location United States Boston, United States
Employees 10
Industries Health Care, Information Technology, Internet +1
Funding Stage Seed
Business Model Platform, B2C, Marketplace
Revenue Model Marketplace Fee, Product Sales, Service Fee
Social

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About Cake (joincake.com)

Cake (joincake.com), founded in 2015, is a pioneering venture in the realm of Health Care, Information Technology, Internet, and Social Media. The company operates out of the United States and has quickly become recognized as the leading platform for navigating mortality, end-of-life planning, and honoring life.

Cake aims to make advance care and end-of-life planning more manageable, creating a destination for reflection, planning, and inspiration. This approach not only helps individuals align with their values but also fosters consideration for loved ones and enhances the quality of life.

The company has captured significant attention, being named one of Built In Boston’s “50 Tech Startups to Watch in 2018” and featured by notable publications like The New York Times, BBC, Forbes, and The Boston Globe. On July 21, 2021, Cake secured a $3.70M Seed Round with the support of prominent investors such as OCA Ventures, Pillar, GoAhead Ventures, and Portfolia, among others.

Taxonomy: end-of-life planning, digital legacy, AI and data science, healthcare collaboration, financial planning, legal matters, funeral arrangements, cloud-based platform, brand loyalty, customer relationships, value-added services, interactive tools, post-loss support, content repository

Services & Products

Funeral and Cremation Services
End-of-Life Planning and Preparation
Grief Support and Resources
Memorialization Products
Away From Home Assurance Coverage

Target Customers

Individuals Planning Own Funeral Families of Deceased Estate Planners Widows and Widowers Bereaved Friends and Family

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $3.70M 10
OCA Ventures, Pillar +8
21 Jul 2021
Seed Round Undisclosed 2
TBD Angels, Plug and Play Insurtech
21 Sep 2020
Seed Round $1.70M 4
OCA Ventures, Pillar +2
30 Jan 2020
Seed Round $1.65M 2
Pillar, Arkitekt Ventures
16 Nov 2017
Non Equity Assistance Undisclosed 1
MassChallenge
14 Jun 2017
Seed Round Undisclosed 1
Bantam Group
03 Nov 2016
Grant Undisclosed 1
MassChallenge
01 Nov 2015
Non Equity Assistance Undisclosed 1
MIT Venture Mentoring Service (MIT VMS)
01 Mar 2015

Cake (joincake.com) Alternatives & Competitors

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Cake (joincake.com) vs
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Cake (joincake.com) vs
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FAQ About Cake (joincake.com)

The leading platform for navigating mortality, end-of-life planning, and honoring life.
Cake (joincake.com) was founded in 2015.
Cake (joincake.com) is headquartered in Boston, United States.
Cake (joincake.com) operates in Health Care, Information Technology, Internet and Social Media. Its work centres on end-of-life planning, digital legacy, AI and data science and healthcare collaboration. Its customers include Individuals Planning Own Funeral, Families of Deceased and Estate Planners.
Cake (joincake.com) has a Platform, B2C and Marketplace business model. Its revenue comes from Marketplace Fee, Product Sales and Service Fee.
Cake (joincake.com) has approximately 10 employees.
Cake (joincake.com) has completed 8 funding rounds, raising a total of $7.05M. The latest funding stage is Seed.
Cake (joincake.com) offers: Funeral and Cremation Services, End-of-Life Planning and Preparation, Grief Support and Resources, Memorialization Products, Away From Home Assurance Coverage.
Top alternatives and competitors to Cake (joincake.com) include Medicai, Collective Minds, vCandidates.com, AirDroid Business, Atropos Health. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cake (joincake.com) and Medicai are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Cake (joincake.com), https://bouncewatch.com/company/cake-2, updated 21 July 2026. When citing, please name BounceWatch and link this page.

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