Cake

Cake is an insurtech startup founded in 2021 and headquartered in the United States. The company aims to revolutionize the insurance industry by simplifying the process of buying, selling, and valuing insurance books of business. With its platform, Cake connects independent insurance agents, allowing them to transact with confidence and access liquidity for strategic growth.

With the company's slogan, "With Cake, you can select the insurance policies, or slices, you want to sell - or buy - and transact with confidence," Cake emphasizes the ease and convenience it brings to the complex process of buying and selling insurance books of business. The firm operates in the industries of Finance, Financial Services, Insurance, Insurtech, and the Internet, reflecting its broad and impactful market scope.

In its latest funding round, Cake secured a significant $1.30M in Pre-Seed investment on 14 February 2024, attracting support from notable investors such as Markd, 2ndF, Independent Insurance Agents of North Carolina, Iridium Bloom, and 101 Weston Labs. This financial backing underscores investor confidence in Cake's innovative approach to facilitating transactions within the insurance industry.

Cake's commitment to transparency, simplicity, and convenience in insurance transactions positions it as a promising player in the insurtech space, poised to make a substantial impact on the way insurance books of business are bought and sold.