Israel
Calypsa, founded in 2015 and based in Israel, is revolutionizing the swimwear industry. The company operates at the intersection of Consumer Goods, E-Commerce, and Fashion. Its mission is encapsulated in its slogan, "Calypsa A kinder kind of swimwear," which reflects their commitment to comfort and confidence through data-driven design.
By engaging closely with customers, Calypsa has crafted a product line that prioritizes user feedback, aiming to enhance comfort and style. This innovative approach has positioned them as a distinctive player in the market.
In terms of investment, Calypsa most recently received a Non Equity Assistance investment from Google for Startups on 18 March 2021. This backing underscores the potential seen by key industry stakeholders and could provide essential resources for scaling operations. For investors, Calypsa presents an attractive opportunity in a traditionally static industry by focusing on consumer-centric design paired with strategic support.
