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CDK Global logo — CDK Global is uniquely positioned at the heart of the automo...

CDK Global

CDK Global is uniquely positioned at the heart of the automotive ecosystem, connecting the industry at every level.

Founded 1972 United States Austin, United States 8016 employees Post-IPO Equity Total: $94.96M Retail, Marketing +2

General Information

Company Name CDK Global
Founded Year 1972
Location United States Austin, United States
Employees 8016
Industries Retail, Marketing, CRM and Sales +1
Funding Stage Post-IPO Equity
Social

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About CDK Global

CDK Global is a leading provider of retail technology and software as a service (SaaS) solutions focused on the automotive industry. Founded in 1972 and headquartered in the United States, the company is uniquely positioned to connect the industry at every level. CDK serves nearly 15,000 retail locations in North America, helping dealers and auto manufacturers run their businesses more efficiently, drive improved profitability, and create frictionless purchasing and ownership experiences for consumers. The company received a notable $94.96M Post-IPO Equity investment on 11 September 2016 from Marble Arch Investments. CDK Global's commitment to enhancing the automotive ecosystem through innovative technology solutions presents an appealing opportunity for venture capital investment, given its established presence and continued relevance in the retail, marketing, CRM, and sales industries within the automotive sector.

Taxonomy: Automotive Technology, Retail Technology, SaaS Solutions, Dealer Management Systems, Digital Retail, Fixed Operations, Data & Intelligence, IT Solutions, Vehicle Sales, Connected Store, Elead CRM, Automotive Ecosystem, Consumer Experience

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Post IPO Equity $94.96M 1
Marble Arch Investments
11 Sep 2016

CDK Global Alternatives & Competitors

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CDK Global vs
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CDK Global vs
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CDK Global vs
TAGRAIL
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FAQ About CDK Global

CDK Global is uniquely positioned at the heart of the automotive ecosystem, connecting the industry at every level.
CDK Global was founded in 1972.
CDK Global is headquartered in Austin, United States.
CDK Global operates in Retail, Marketing, CRM and Sales and Automotive. Its work centres on Automotive Technology, Retail Technology, SaaS Solutions and Dealer Management Systems.
CDK Global has approximately 8016 employees.
CDK Global has completed 1 funding round, raising a total of $94.96M. The latest funding stage is Post-IPO Equity.
Top alternatives and competitors to CDK Global include automotiveMastermind Inc., Carma Automotive Inc., TAGRAIL, Dominion Dealer Solutions, CARZÜM. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
CDK Global and automotiveMastermind Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for CDK Global, https://bouncewatch.com/company/cdk-global, updated 24 March 2025. When citing, please name BounceWatch and link this page.

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