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Character Options Limited logo — Designers, developers and distributors of toys and games!

Character Options Limited

Designers, developers and distributors of toys and games!

Founded 1991 United Kingdom Oldham, United Kingdom 68 employees Consumer Goods, Retail

General Information

Company Name Character Options Limited
Founded Year 1991
Location United Kingdom Oldham, United Kingdom
Employees 68
Industries Consumer Goods, Retail
Business Model B2C, E Commerce, B2B
Revenue Model Product Sales, Licensing, One Time Purchase
Social

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About Character Options Limited

Character Options Limited, operating under the umbrella of The Character Group plc, is a seasoned player in the Consumer Goods and Retail industries, specializing in the design, development, and distribution of toys and games since its inception in 1991. This UK-based company infuses pop culture into its products, securing licenses from major film, television, and digital brands. Their hit product lines include beloved names such as Goo JitZu, Peppa Pig, Doctor Who, and Mighty Morphing Power Rangers, among others.

Capitalizing on both domestic strength in the UK and Scandinavia, Character Options is expanding its international footprint, particularly targeting markets in the USA and EU. Additionally, they foster exclusive partnerships with global toy manufacturers for joint development and distribution projects.

While Character Options Limited has not registered recent investment rounds, their standing reputation and strategic alliances depict a stable potential for growth, offering attractive incentives for investors looking at the vibrant toy market.

Business keywords: Toy Design, Toy Manufacturing, Toy Distribution, Licensed Characters, Film-based Products, TV-based Products, Comic-based Products, Digital Character Toys, Pre-school Toys, Activity and Crafts, Boys' Toys, Girls' Toys, Exclusive Partnerships, International Expansion, Collaborative Product Development

Services & Products

Toy Design
Toy Manufacturing
Toy Distribution
E-commerce Sales
Customer Support
Marketing of Licensed Toy Collections

Target Customers

Children aged 0-9+ years Parents Toy Collectors Preschool Educators

No funding data available for Character Options Limited yet.

Character Options Limited Alternatives & Competitors

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Character Options Limited vs
ThreeSixty Group Ltd.
ThreeSixty Group Ltd. Hong Kong S.a.r.

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Character Options Limited vs
Metaltex SA
Metaltex SA Switzerland

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Character Options Limited vs
Stetson
Stetson United States

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FAQ About Character Options Limited

Designers, developers and distributors of toys and games!
Character Options Limited was founded in 1991.
Character Options Limited is headquartered in Oldham, United Kingdom.
Character Options Limited operates in Consumer Goods and Retail. Its work centres on Toy Design, Toy Manufacturing, Toy Distribution and Licensed Characters. Its customers include Children aged 0-9+ years, Parents and Toy Collectors.
Character Options Limited has a B2C, E Commerce and B2B business model. Its revenue comes from Product Sales, Licensing and One Time Purchase.
Character Options Limited has approximately 68 employees.
Character Options Limited offers: Toy Design, Toy Manufacturing, Toy Distribution, E-commerce Sales, Customer Support, Marketing of Licensed Toy Collections.
Top alternatives and competitors to Character Options Limited include ThreeSixty Group Ltd., Metaltex SA, Stetson. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Character Options Limited and ThreeSixty Group Ltd. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Character Options Limited, https://bouncewatch.com/company/character-options-limited, updated 26 September 2026. When citing, please name BounceWatch and link this page.

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