Charly logo — Creating Family Equity

Charly

Creating Family Equity

Founded 2022 Sweden Sweden 9 employees Seed Total: $1.04M

General Information

Company Name Charly
Founded Year 2022
Location Sweden Sweden
Employees 9
Funding Stage Seed
Business Model B2B2C, E Commerce
Revenue Model Subscription, Service Fee, Commission
Social

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About Charly

Charly, founded in 2022 and based in Sweden, is a fintech innovator with a compelling mission: Creating Family Equity. Addressing gender-based financial inequalities, the company targets the economic imbalance affecting mothers more than fathers during the family formation stage.

Inspired by Nobel laureate Claudia Goldin's research, Charly uses data-driven insights from wage and parental statistics to craft a bespoke "Family Equality Benefits" package. This package is designed to mitigate economic disparities, empowering families to take proactive steps toward financial equality. A flagship offering is their Family Equality Insurance, which strategically allows parents to safeguard against potential financial losses by shoring up savings.

Charly recently secured a $1.04M seed investment from EQT Foundation and Norrsken Impact Accelerator. This backing underscores confidence in their innovative approach to tackling financial inequality, poised to disrupt traditional economic dynamics associated with family growth.

Taxonomy: financial inequality, family planning, economic disparities, parental economics, gender equity, wage analysis, parental data, economic impact analysis, insurance solutions, financial savings, family benefits, financial protection

Services & Products

Digital support for financial decision-making
Financial compensation planning
Parental leave and work-life balance tools
Personalized financial insights
Partnership with financial institutions for parental savings plans

Target Customers

Working parents Employers seeking inclusive workplace solutions Individuals interested in financial equality Human resources departments Organizations aiming for gender equality in the workplace

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $1.04M 2
EQT Foundation, Norrsken Impact Accelerator
01 Oct 2024
Early VC Undisclosed 2
EQT Foundation, Estor
01 Nov 2022

Charly Alternatives & Competitors

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Charly vs

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18 employees
Insurance, Insurtech

FAQ About Charly

Creating Family Equity
Charly was founded in 2022.
Charly is headquartered in Sweden.
Charly has a B2B2C and E Commerce business model. Its revenue comes from Subscription, Service Fee and Commission.
Charly has approximately 9 employees.
Charly has completed 2 funding rounds, raising a total of $1.04M. The latest funding stage is Seed.
Charly offers: Digital support for financial decision-making, Financial compensation planning, Parental leave and work-life balance tools, Personalized financial insights, Partnership with financial institutions for parental savings plans.
Top alternatives and competitors to Charly include The Phoenix Company, a member of Correll Insurance Group. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Charly and The Phoenix Company, a member of Correll Insurance Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Charly, https://bouncewatch.com/company/charly-1, updated 21 June 2026. When citing, please name BounceWatch and link this page.

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