Santa Monica, United States
Cher® stands out as the first real estate digital concierge designed to assist renters in achieving homeownership. The innovative approach involves the utilization of an all-in-one software to streamline the process of shared homeownership, allowing buyers to co-own, co-live, and share both the costs and equity in a home. The services go beyond just facilitating transactions, offering financial literacy, hands-on support, accessibility to competitive loan products, data feeds to thousands of homes, connections to local real estate agents, educational resources, and opportunities to meet other prospective pre-qualified buyers to co-own with or sell to. Notably, the company's origination process can save first-time homebuyers up to $5,000 in closing costs fees while dramatically reducing the coordination time to co-own homes.
Founded in 2019 and based in the United States, Cher® has garnered significant attention in the investment landscape. The most recent milestone was a $130.00K Seed Round investment received on 01 July 2021. The notable investors in this round included Village Capital, TIAA, Asher Leids, PayPal, and Freddie Mac. Cher® operates at the intersection of Financial Services, Fintech, and Real Estate, positioning itself as a disruptive force in the housing sector.
