Choice

Choice, founded in 2020 and headquartered in the Czech Republic, is a dynamic player in the B2B SaaS sector, primarily catering to the restaurant industry. This all-in-one solution integrates Take away & Delivery, Table ordering, QR payments, and Guest CRM & MM into one seamless platform, empowering restaurants to enhance operational efficiency and customer engagement.

Presently, Choice operates in over 20 countries, boasting more than 20,000 restaurants on board. The platform's robustness is evident from its impressive metrics, including over 200 million QR scans of menus, in excess of 10 million orders, and a total order value surpassing 100 million USD.

The recent Series A investment of $7.10 million on March 16, 2026, from prominent investors such as J&T Ventures, Reflex Capital, Alea Capital Partners, and Smartlink, underscores the confidence in Choice's mission to revolutionize restaurant technology and boost profitability. With a strong focus on data-driven insights, Choice aims to cover all digital communication channels for restaurants, thereby increasing customer retention and loyalty.