Circulate (B2B, E-Commerce) — Funding, Investors & Signals 2026

Circulate

AI-powered procurement platform for sustainable packaging. Speeding up the transition to a circular packaging economy.

Founded 2021 Sweden

Sweden 14 employees Pre Seed Total: $1.30M B2B, E-Commerce +3

Circulate is a B2B marketplace for sustainable packaging that aims to simplify the process of finding and sourcing the best packaging options. Founded in 2021 and headquartered in Sweden, Circulate serves as a B2B sourcing tool and marketplace specifically focused on sustainable packaging. The startup's mission revolves around expediting the world's shift towards more sustainable consumption and a circular economy. Circulate facilitates connections between packaging producers, resellers, and potential buyers across various markets, effectively creating visibility for the next generation of eco-friendly packaging companies. Accompanying this marketplace is a holistic sustainability index aimed at educating stakeholders on sustainable and circular material consumption, as well as guiding them through the diverse options available. The company recently received a €1.30M Pre Seed Round investment on 16 September 2021, with notable investors including J12 Ventures, Per Hallius, Marten Vading, Susanna Campbell, Pia Engholm, Alan Daitch, Borja Moreno de Los Rios, Johanna Svanström Jonung, Sanna Westman, and Madeleine Magnerius. This backing not only attests to the potential of Circulate within the E-Commerce and Sustainability industries but also provides the necessary support for the startup to further its mission and expand its presence within the market.

Funding Stage	Amount	Investors	Lead Investors	Date
Pre Seed Round	••••••	10	•••• ••••	16 Sep 2021

Funding Stage

Amount

Investors

Lead Investors

Date

Pre Seed Round

••••••

•••• ••••

16 Sep 2021

FAQ About Circulate

AI-powered procurement platform for sustainable packaging. Speeding up the transition to a circular packaging economy.

Circulate was founded in 2021.

Circulate is headquartered in Sweden.

Circulate operates in the following industries: B2B, E-Commerce, Logistics, Marketplaces, Sustainability.

Circulate has approximately 14 employees.

Circulate has completed 1 funding round, raising a total of $1.30M. The latest funding stage is Pre Seed.

Top alternatives and competitors to Circulate include Sana Packaging, PackAge+配客嘉, Packsize, Smart Set Oy, Digimind. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Circulate and Sana Packaging are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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