circuly, founded in 2019 and headquartered in Germany, is pioneering the transformation of ownership into access within the E-Commerce and Internet sectors. Their platform serves as the digital backbone for companies seeking to implement product-as-a-service models.
At its core, circuly offers an operating system designed for physical product subscriptions, enabling businesses to launch, manage, and scale subscription and rental models effectively. By shifting the focus from outright sales to rentals, they not only open up new revenue streams but also promote sustainability in the e-commerce landscape.
The company's flagship software is a white-label solution facilitating a comprehensive rental experience, from white-label checkout to subscription management, billing, and asset tracking. It's crafted to optimize current rental models and assist established businesses in developing new, circular business strategies.
Most recently, circuly secured an Early VC investment on 01 August 2024 from DEPO Ventures, underscoring investor confidence in their innovative approach to product-as-a-service infrastructure.