CitrusAd

CitrusAd, founded in 2016, is an innovative player in the Retail Media & E-Commerce Monetization domain, leveraging a Retailer-First SaaS Software approach as its core offering. Positioned as a leading Retail Media Platform, it is well-regarded for facilitating sponsored product ads, banners, and email ads. Following its acquisition by Epsilon, CitrusAd now provides both on-site and off-site advertising solutions to retailers and their supplier brands through a unified platform.

The company's technology is a scalable, auction-based advertising software specifically tailored for e-commerce retailers, ensuring that retailers maintain complete control over ad displays through a robust API. CitrusAd operates globally, with a growing presence across the Americas, EMEA, and APAC regions. Its last significant investment was an acquisition by Publicis Groupe on 01 July 2021. Headquartered in Australia, the company is poised for further expansion, although notable industry categories remain unspecified.