Skip to content
Sectors How it works Pricing Client stories

Insights

Companies Live signals Events Markets Trends Company lists
Log in
Platform Signal Tracker API Radar Book a 7-day Readout
Colateral logo — Retailers & Brands. Take control of your In-store Marketing...

Colateral

Retailers & Brands. Take control of your In-store Marketing and deliver localised messaging that drives revenues.

Founded 2015 United Kingdom Truro, United Kingdom 22 employees Venture round Total: $2.25M Automation, IT +3

General Information

Company Name Colateral
Founded Year 2015
Location United Kingdom Truro, United Kingdom
Employees 22
Industries Automation, IT, Retail +2
Funding Stage Venture round
Social

BounceWatch is an independent company data service, not affiliated with Colateral. To contact Colateral, visit colateral.io.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Colateral compare?

A PDF of Colateral and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Colateral soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Colateral

Colateral, founded in 2015 and headquartered in the United Kingdom, redefines how retailers manage their media presence across both physical and digital channels. As a player in industries such as Automation, IT, Retail, SaaS, and Marketing, the company is designed to simplify and optimize retail media execution, enabling retailers to deliver targeted content at every customer interaction point.

With its approach, Colateral offers a unique, seamless experience characterized by their slogans: "Retailers & Brands. Take control of your In-store Marketing and deliver localised messaging that drives revenues." The solution capitalizes on an omni-channel strategy to drive both revenue growth and cost efficiency, featuring elements such as demand generation, singular campaign workflow, and comprehensive campaign orchestration.

In its last investment round on 29 June 2020, Colateral secured a £800.00K Venture Round with backing from investors including The FSE Group, Future Fund, Cornwall & Isles of Scilly Investment Fund, and SMP Group.

Business keywords: In-store Marketing, Compliance Management, Retail Technology, Campaign Planning, Artwork Automation, Order Management, Data Verification, Health and Safety Displays, Retail Operations, Marketing Communications, Retail Technology, Business Requirements, Startup

Services & Products

Monetizing In-Store Inventory
Streamlining Campaign Execution
Providing Performance Insights
Enhancing Customer Experiences
Simplifying Retail Media Management

Target Customers

Retailers Store Retailers Manufacturers Advertisers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round £800.00K 4
The FSE Group Future Fund Cornwall & Isles of Scilly Investment Fund
The FSE Group, Future Fund +2
29 Jun 2020
Series A £1.45M 2
The FSE Group Cornwall & Isles of Scilly Investment Fund
The FSE Group, Cornwall & Isles of Scilly Investment Fund
01 May 2019

Colateral Alternatives & Competitors

View All Alternatives
Colateral vs
Wooqer
Wooqer United States

The WorkApp. Always Intelligent.

84 employees
Consumer products, Fashion
Colateral vs
One Door
One Door United States

The One Door platform enables retail teams to create exceptional physical store experiences. Learn m...

Debt Financing
105 employees
Enterprise Software, IT
Colateral vs
Aislelabs
Aislelabs Canada

Turn WiFi from a Cost Center to a Profit Center

29 employees
Advertising, Analytics
View all alternatives

FAQ About Colateral

Retailers & Brands. Take control of your In-store Marketing and deliver localised messaging that drives revenues.
Colateral was founded in 2015.
Colateral is headquartered in Truro, United Kingdom.
Colateral operates in Automation, IT, Retail, SaaS and Marketing. Its work centres on In-store Marketing, Compliance Management, Retail Technology and Campaign Planning. Its customers include Retailers, Store Retailers and Manufacturers.
Colateral has approximately 22 employees.
Colateral has completed 2 funding rounds, raising a total of $2.25M. The latest funding stage is Venture round.
Colateral offers: Monetizing In-Store Inventory, Streamlining Campaign Execution, Providing Performance Insights, Enhancing Customer Experiences, Simplifying Retail Media Management.
Top alternatives and competitors to Colateral include Wooqer, One Door, Aislelabs, CoolerX, GrowthDesk. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Colateral and Wooqer are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Colateral, https://bouncewatch.com/company/colateral, updated 17 September 2025. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout