Truro, United Kingdom
Colateral, founded in 2015 and headquartered in the United Kingdom, redefines how retailers manage their media presence across both physical and digital channels. As a player in industries such as Automation, IT, Retail, SaaS, and Marketing, the company is designed to simplify and optimize retail media execution, enabling retailers to deliver targeted content at every customer interaction point.
With its approach, Colateral offers a unique, seamless experience characterized by their slogans: "Retailers & Brands. Take control of your In-store Marketing and deliver localised messaging that drives revenues." The solution capitalizes on an omni-channel strategy to drive both revenue growth and cost efficiency, featuring elements such as demand generation, singular campaign workflow, and comprehensive campaign orchestration.
In its last investment round on 29 June 2020, Colateral secured a £800.00K Venture Round with backing from investors including The FSE Group, Future Fund, Cornwall & Isles of Scilly Investment Fund, and SMP Group.
