Colégio e Curso Objetivo, established in 1965, captures the trust of both parents and learners with its engaging slogan, “Conceito de escola no coração dos pais e dos alunos.” This institution, headquartered in Brazil, emerged from the collaboration of medical students and professionals like João Carlos Di Genio, Dráuzio Varella, Roger Patti, and Tadasi Itto.
Initially a small preparatory course focused on medical school entrance exams, the academy's success quickly propelled it to become one of the largest in São Paulo by 1966. Colégio Objetivo expanded its offerings over the years, founding various institutions like the Faculdades Objetivo and Colégio Objetivo Júnior, catering to a broader age range and laying the foundation for UNIP, a leading university known for its rapid growth.
The institution's focus on research and teaching innovation, highlighted by the establishment of the Centro de Pesquisa e Tecnologia Objetivo in 1982, underscores its commitment to educational excellence.