Comparison Creator is a UK-based enterprise software startup that specializes in designing, building, and managing white label comparison solutions for the insurance industry. Since its founding in 2010 by CEO Steve Jones, the company has established itself as a leading provider of comparison services for various insurance products, including motor breakdown, home emergency and boiler, gadget, bicycle, wedding, and gap insurance. Its white-label solutions are utilized by major price comparison platforms such as Confused.com, GoCompare, Moneysupermarket, Compare the market, Uswitch, and Money.co.uk.
With Jones' extensive experience in the insurance and comparison sector, including his role as the managing director of Gladiator Commercial brand for Admiral insurance, Comparison Creator has developed tailored comparison websites that adhere to regulatory requirements and industry best practices. The company's bespoke software streamlines the customer journey from application to purchase, reflecting its deep understanding of the markets it operates in.
The startup secured its Series B investment on 23 October 2012, with funding from prominent investors David Hulston and Simon Murdoch. Leveraging its expertise and commitment to compliance and usability best practices, Comparison Creator continues to solidify its position in the insurance comparison industry, offering tailored and comprehensive solutions to both consumers and industry partners.