New Delhi, India
Slogan: Accelerating towards a Circular Economy by empowering grassroots communities
About Conserve: A seed - "a localized initiative to manage the waste that weren't managed by the concerned authorities” has blossomed into a huge Tree of life providing shade to 300 people. Apart from the shade, the Tree of Life also harvested 2 fruits – intelligent waste management and empowerment of the most vulnerable community rag-picker.
Vision: To combat pollution by efficient waste management and to empower one of the most vulnerable community rag-picker.
Mission: Trash is converted into fashion accessories by unique patented upcycling technology that relies upon HRP- Handmade Recycled Plastic at its core. The complete production process employs rag-pickers by providing ethical treatment and fair wages.
Value Proposition: The sustainable high quality upcycled HRP material and the original art prints that were used to create our fashion accessories provide its Social & Eco Conscious Customers with a cutting edge fashion.
Brand Conserve:
Target Audience: Eco-Conscious Fashionista & Socially Conscious Fashionista
Features & Attributes: Environmental Friendly and Socially Responsible Fashion Accessories
Logical Benefit: By using Conserve, you are helping to create a Sustainable Planet
Emotional Benefit: By using Conserve, you are empowering rag-picker community
Competitive Context: Prints on Conserve Products are “original art work” of our Creative Director, Anita Ahuja
Strategic Advantage: Our Internal Capability of Patented HRP Technology and External Capability of Global Partnership that allows customers to find our products globally both online and offline.
Compelling End Result: A sustainable technology that has both environmental and social good factor!
Brand Essence: Environment and Social Good infused Fashion
Brand Personality: “CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE
Founded: 1998
Industries: Clean Energy
Headquarter: India
Last Investment: $20.00K grant investment at 06 October 2021
Last Investment Investors: Green Skills Innovation Challenge
