Cooper Pet Care, recently acquired by Just Russel, offers an innovative, mobile-first platform targeting modern pet parents. With its tagline, "Get instant access to licensed vets via chat or video call," the company integrates an AI symptom checker, televet consultations, and top-tier pet insurance, setting a new standard in pet health care. Founded in 2021 and headquartered in The Netherlands, the company positions itself at the intersection of Health Care and Insurance industries.
Achieving noteworthy progress in a short span, Cooper Pet Care secured a Seed Round investment on 13 October 2023, backed by renowned investor Plug and Play. This investment underscores confidence in the company's growth potential and its ability to reshape the pet care landscape. The acquisition by Just Russel further amplifies its potential for strategic expansion and integration within a broader network.