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Cooper Pet Care (acquired by Just Russel)

Get instant access to licensed vets via chat or video call

Founded 2021 The Netherlands The Netherlands 2 employees Seed Total: $720.00K Health Care, Insurance

General Information

Company Name Cooper Pet Care (acquired by Just Russel)
Founded Year 2021
Location The Netherlands The Netherlands
Employees 2
Industries Health Care, Insurance
Funding Stage Seed
Business Model B2C, Platform, Subscription Box
Revenue Model Subscription, Product Sales, Service Fee
Social

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About Cooper Pet Care (acquired by Just Russel)

Cooper Pet Care, recently acquired by Just Russel, offers an innovative, mobile-first platform targeting modern pet parents. With its tagline, "Get instant access to licensed vets via chat or video call," the company integrates an AI symptom checker, televet consultations, and top-tier pet insurance, setting a new standard in pet health care. Founded in 2021 and headquartered in The Netherlands, the company positions itself at the intersection of Health Care and Insurance industries.

Achieving noteworthy progress in a short span, Cooper Pet Care secured a Seed Round investment on 13 October 2023, backed by renowned investor Plug and Play. This investment underscores confidence in the company's growth potential and its ability to reshape the pet care landscape. The acquisition by Just Russel further amplifies its potential for strategic expansion and integration within a broader network.

Business keywords: mobile-first platform, pet care, AI symptom checker, televet consultations, pet insurance, veterinary services, video consultation, health care for pets, cat and dog health, digital health platform, on-demand vet access, veterinary telemedicine, pet health technology, intelligent diagnosis, veterinarian access

Services & Products

Personalized pet food plans
Veterinarian-formulated recipes
Home delivery of pet food
Flexible subscription management
Customer support service

Target Customers

Pet owners Dog owners Cat owners Pet owners with specific dietary needs for their pets

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
Plug and Play
13 Oct 2023
Non Equity Assistance Undisclosed 1
Startup Lisboa - Rocket Program
09 May 2023
Pre Seed Round €620.00K 3
Antler, Flyer One Ventures +1
04 Jul 2022
Pre Seed Round €100.00K 1
Antler
24 Feb 2021

Cooper Pet Care (acquired by Just Russel) Alternatives & Competitors

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Cooper Pet Care (acquired by Just Russel) vs

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Cooper Pet Care (acquired by Just Russel) vs
DIRECT2MD
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Cooper Pet Care (acquired by Just Russel) vs
HealthBird
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FAQ About Cooper Pet Care (acquired by Just Russel)

Get instant access to licensed vets via chat or video call
Cooper Pet Care (acquired by Just Russel) was founded in 2021.
Cooper Pet Care (acquired by Just Russel) is headquartered in The Netherlands.
Cooper Pet Care (acquired by Just Russel) operates in Health Care and Insurance. Its work centres on mobile-first platform, pet care, AI symptom checker and televet consultations. Its customers include Pet owners, Dog owners and Cat owners.
Cooper Pet Care (acquired by Just Russel) has a B2C, Platform and Subscription Box business model. Its revenue comes from Subscription, Product Sales and Service Fee.
Cooper Pet Care (acquired by Just Russel) has approximately 2 employees.
Cooper Pet Care (acquired by Just Russel) has completed 4 funding rounds, raising a total of $720.00K. The latest funding stage is Seed.
Cooper Pet Care (acquired by Just Russel) offers: Personalized pet food plans, Veterinarian-formulated recipes, Home delivery of pet food, Flexible subscription management, Customer support service.
Top alternatives and competitors to Cooper Pet Care (acquired by Just Russel) include HealthAssure, DIRECT2MD, HealthBird, Zellner Insurance Agency. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cooper Pet Care (acquired by Just Russel) and HealthAssure are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Cooper Pet Care (acquired by Just Russel), https://bouncewatch.com/company/cooper-pet-care, updated 18 June 2026. When citing, please name BounceWatch and link this page.

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