Bentonville, United States
Counter, founded in 2021, is a forward-thinking company in the Food and Beverage and Health Care industries, headquartered in the United States. With the slogan "Be Better. Eat Better.", Counter distinguishes itself by offering macro-balanced frozen foods that are high in protein and low in calories. All products are made from clean ingredients, inspired by viral social media recipes.
By focusing on providing convenient, health-conscious food options, Counter is effectively addressing the contemporary demand for nutritious and accessible meals. The brand's unique approach is not only catering to individual health goals but also aiming to disrupt traditional diet culture.
In terms of financial backing, Counter secured a $1.20M Seed investment in December 2021. The absence of disclosed investor names suggests potential for further strategic partnerships. As they expand, Counter is poised to inspire healthier eating habits across grocery stores and warehouse clubs nationwide.
