Cowboy

COWBOY is an electric bike startup founded in 2017 by Adrien Roose, Karim Slaoui, and Tanguy Goretti, with its headquarters in Brussels, Belgium. The company's mission is to provide urban riders with a more connected and intuitive biking experience, aiming to transform the bike and mobility industries. In 2022, Cowboy achieved a significant milestone by becoming the first e-bike maker to attain B-corp status. With a customer base spanning more than 2,500 towns and cities across Europe and the US, the company has received numerous accolades, including the Eurobike 2017, the Red Dot Bicycle Design Award 2018, and the Red Dot Best of the Best award for product design in 2019 and 2021. Additionally, Cowboy was recognized by TIME Magazine as one of the "Best Inventions" of 2022 and received the Wallpaper*Smart Space Award for Most Revolutionary Personal Transport in 2023.

The latest milestone in Cowboy's journey is a €1.45MConvertible Note investment received on 14 April 2023, with Crowdcube being the investor. This investment is expected to fuel Cowboy's efforts in furthering its mission and expanding its market presence within the urban mobility space.