Chile
Cranberry Chic is a women-only fashion social platform that aims to streamline the fashion shopping experience. Founded in January 2012, the platform integrates various features such as exploring, inspiring, window-shopping, bookmarking, buying, and selling clothes into a unified interface accessible via mobile and web. This innovation serves to address the inefficiencies encountered by fashion enthusiasts when using multiple internet platforms. The company boasts a diverse team of professionals from fields including fashion, philosophy, digital marketing, sales, design, and retail, supported by a strong technical team.
The platform's focus is not only on enhancing the user experience but also on facilitating the engagement of partner brands with their consumers. Positioned as part of the Startup Chile programme, Cranberry Chic has secured a substantial $200.000 in angel capital within Chile and has forged agreements with over 10 brands. To fuel its expansion strategy, the company successfully closed a $300.00K Seed Round investment on 15 January 2014 with the participation of Mountain Partners and Nazca Ventures. The ambitious vision of Cranberry Chic is to become the leading fashion platform in Latin America.
