Berlin, Germany
Cravers: A promising startup in the food and beverage industry, with a slogan of "New Age of Snacking," Cravers is a vegan brand that has captured the attention of health-conscious consumers. The company's mission is to offer premium hazelnut snacks that are both delicious and nutritious, emphasizing the importance of making healthier choices a habit in everyday life.
Founded in 2021 and headquartered in Germany, Cravers has recently secured a $600.00K Pre Seed Round investment on 01 April 2022. This significant investment reflects the confidence of the market in the potential of the brand and its products.
Cravers' focus on hazelnuts is particularly strategic, considering that 70% of the world’s hazelnuts come from Turkey, and the company's direct trade with local farmers underscores its commitment to quality sourcing and ethical production. Additionally, the emphasis on health and environmental sustainability, with products that are vegan, gluten-free, and all-natural, positions Cravers favorably in the evolving consumer preferences for healthy and eco-conscious snacks.
Furthermore, the company's partnership with a local manufacturing partner, founded and led by women in the region's hazelnut industry, not only demonstrates a commitment to empowering women in the sector but also adds a compelling narrative to its brand story.
As Cravers continues to make hazelnuts a part of people's daily lives, the startup's innovative approach to healthy snacking and its alignment with current market trends make it an intriguing prospect for investors looking to tap into the burgeoning plant-based food and beverage sector.
