DanAds logo — Leading in self-serve technology. We provide publishers with...

DanAds

Leading in self-serve technology. We provide publishers with their own customizable, white-labeled ad sales platform.

Founded 2013 United States New York, United States 116 employees Total: $402.90M Marketing, AdTech

General Information

Company Name DanAds
Founded Year 2013
Location United States New York, United States
Employees 116
Industries Marketing, AdTech
Business Model SaaS, B2B, White Label
Revenue Model Subscription, Usage Based, Service Fee
Social

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AI Insight

Bounce Watch AI
2 months ago

DanAds recently secured substantial debt financing in July 2025, providing significant capital to fuel its strategic initiatives. While current hiring activity is modest with only two open positions in July 2026, it likely signifies a targeted allocation of resources to specific roles. This suggests a focused approach to leveraging recent capital for operational optimization or specific project development, rather than broad team expansion, aiming for sustainable growth.

Signal Types
Funding Hiring
Strategic Labels
Debt Funding Strategic Capital Deployment Targeted Growth
Next Move: Scaling
·
Impact: 7/10
·
Ideal For: Ad-Tech SaaS Growth Equity

About DanAds

DanAds is a prominent global SaaS company specializing in self-service advertising technology. Founded in 2013 and headquartered in the United States, DanAds offers an intuitive, scalable, and automated platform leveraging AI and machine learning to simplify media buying. Their white-labeled solutions empower publishers, driving transparency and scalability while securing future growth.

The company serves a range of global enterprise clients, including significant names like Bloomberg Media, Yahoo, TripAdvisor, and SoundCloud. DanAds’ innovations promise to enhance transparency between advertisers and publishers, a critical factor in the evolving AdTech landscape.

As of July 2025, their last funding round was a kr230.00M debt financing from the European Investment Bank. This strategic investment underscores DanAds' potential in redefining the future of self-served advertising, making them a compelling prospect for venture capitalists interested in scalable marketing technologies.

Business keywords: Self-Serve Advertising, Ad Tech, Media Buying, Scalable SaaS Solutions, White-Labeled Ad Platforms, AI in Advertising, Machine Learning in Advertising, Publisher Marketing, Advertising Automation, Enterprise Advertising Solutions, Digital Advertising, Advertising Technology Infrastructure, Customizable Ad Platforms

Services & Products

Self-service advertising platform
Publisher Suite
Advertiser Suite
Automation and integration solutions
Creative and campaign management

Target Customers

Publishers Media Companies Advertisers Small and Medium Businesses (SMBs) AdTech Providers Vendors

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing kr230.00M 1
European Investment Bank
01 Jul 2025
Debt Financing kr82.90M 1
European Investment Bank
01 Apr 2022
Round Undisclosed -
01 Aug 2021
Early VC $5.00M 5
Alexa Capital, Wellstreet +3
01 Apr 2021
Convertible Note kr42.00M 3
Jonas Sjögren, Johan Andersson +1
01 Jul 2020
Round kr25.00M -
01 Aug 2019
Convertible Note $1.00M 3
Almi Invest, Forward Ventures +1
01 Jan 2018
Early VC kr5.00M 2
Almi Invest, Wellstreet
01 Dec 2016
Early VC kr12.00M 2
Almi Invest, Wellstreet
01 Apr 2016

DanAds Alternatives & Competitors

View All Alternatives
DanAds vs
Winstar Interactive
Winstar Interactive United States

Omni-Channel Programmatic Advertising Buying Service

21 employees
Advertising, Messaging
DanAds vs

Leading the technology behind digital advertising, [email protected]

30 employees
Advertising, Analytics
DanAds vs
TripleLift
TripleLift United States

The Creative SSP built to turn every impression into measurable impact.

364 employees
Advertising, Internet

FAQ About DanAds

Leading in self-serve technology. We provide publishers with their own customizable, white-labeled ad sales platform.
DanAds was founded in 2013.
DanAds is headquartered in New York, United States.
DanAds operates in Marketing and AdTech. Its work centres on Self-Serve Advertising, Ad Tech, Media Buying and Scalable SaaS Solutions. Its customers include Publishers, Media Companies and Advertisers.
DanAds has a SaaS, B2B and White Label business model. Its revenue comes from Subscription, Usage Based and Service Fee.
DanAds has approximately 116 employees.
DanAds has completed 9 funding rounds, raising a total of $402.90M.
DanAds offers: Self-service advertising platform, Publisher Suite, Advertiser Suite, Automation and integration solutions, Creative and campaign management.
Top alternatives and competitors to DanAds include Winstar Interactive, Kritter Software Technology, TripleLift, Bitmedia.IO, ReachDynamics. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
DanAds and Winstar Interactive are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for DanAds, https://bouncewatch.com/company/danads, updated 10 September 2026. When citing, please name BounceWatch and link this page.

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