DeadHappy is a United Kingdom-based company revolutionizing the life insurance sector through its streamlined approach. Founded in 2013, the company positions itself as an innovator within the Finance, Financial Services, Fintech, Insurance, and Insurtech industries. Its unique slogan, "Make a deathwish. Get it insured. DeadHappy: it's an attitude thing," underscores its mission to offer "better" life insurance, free from jargon and lengthy procedures.
DeadHappy's product differentiates itself by offering a fast, hassle-free experience, with insurance being achievable in under three minutes by answering only four questions. Moreover, the absence of long-term commitments allows clients to cancel anytime with a single click.
In March 2022, DeadHappy raised a noteworthy £11.25M in a Venture Round. Key investors such as Headline, Octopus Ventures, Channel 4 Ventures, Verso Capital, and Volution signal confidence in the company's innovative strategy and growth potential.