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DeadHappy logo — Make a deathwish. Get it insured. DeadHappy: it's an attitud...

DeadHappy

Make a deathwish. Get it insured. DeadHappy: it's an attitude thing.

Founded 2013 United Kingdom Leicester, United Kingdom 15 employees Venture round Total: $27.74M Finance, Financial Services +3

General Information

Company Name DeadHappy
Founded Year 2013
Location United Kingdom Leicester, United Kingdom
Employees 15
Industries Finance, Financial Services, Fintech +2
Funding Stage Venture round
Social

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About DeadHappy

DeadHappy is a United Kingdom-based company revolutionizing the life insurance sector through its streamlined approach. Founded in 2013, the company positions itself as an innovator within the Finance, Financial Services, Fintech, Insurance, and Insurtech industries. Its unique slogan, "Make a deathwish. Get it insured. DeadHappy: it's an attitude thing," underscores its mission to offer "better" life insurance, free from jargon and lengthy procedures.

DeadHappy's product differentiates itself by offering a fast, hassle-free experience, with insurance being achievable in under three minutes by answering only four questions. Moreover, the absence of long-term commitments allows clients to cancel anytime with a single click.

In March 2022, DeadHappy raised a noteworthy £11.25M in a Venture Round. Key investors such as Headline, Octopus Ventures, Channel 4 Ventures, Verso Capital, and Volution signal confidence in the company's innovative strategy and growth potential.

Business keywords: insurtech, digital life insurance, pay-as-you-go insurance, flexible insurance policies, customer-focused, jargon-free, fast insurance process, no long forms, cancel anytime policy, tailored life insurance, affordable insurance, innovative insurance solutions, online insurance service, user-friendly insurance, life insurance personalization

Funding Rounds & Investors (6)

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Funding Stage Amount Investors Lead Investors Date
Venture Round £11.25M 5
Headline, Octopus Ventures +3
02 Mar 2022
Equity Crowdfunding £5.34M -
19 Dec 2021
Series B £4.75M 4
Headline, Octopus Ventures +2
13 Jan 2021
Equity Crowdfunding £2.40M 1
Seedrs
04 Oct 2020
Series A £4.00M 2
Headline, Octopus Ventures
27 Sep 2019
Seed Round Undisclosed 1
Octopus Ventures
01 Jan 2016

DeadHappy Alternatives & Competitors

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DeadHappy vs
miituo
miituo Mexico

Con nuestro seguro de pago por kilómetro pagas lo justo siempre. Con miituo, si manejas cero, ¡pagas...

Series A
26 employees
Insurance, Insurtech
DeadHappy vs

Blue's vision is to shape the future of insurance with customers.

92 employees
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DeadHappy vs
Momento
Momento Mexico

Olvida todo lo que sabes de seguros.

Seed
69 employees
Fintech, Insurance

FAQ About DeadHappy

Make a deathwish. Get it insured. DeadHappy: it's an attitude thing.
DeadHappy was founded in 2013.
DeadHappy is headquartered in Leicester, United Kingdom.
DeadHappy operates in Finance, Financial Services, Fintech, Insurance and Insurtech. Its work centres on insurtech, digital life insurance, pay-as-you-go insurance and flexible insurance policies.
DeadHappy has approximately 15 employees.
DeadHappy has completed 6 funding rounds, raising a total of $27.74M. The latest funding stage is Venture round.
Top alternatives and competitors to DeadHappy include miituo, Blue Insurance Hong Kong, Momento, Tuio, Century Health and Life. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
DeadHappy and miituo are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for DeadHappy, https://bouncewatch.com/company/deadhappy, updated 10 November 2025. When citing, please name BounceWatch and link this page.

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