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DeFacto logo — company profile

DeFacto

Founded 2004 Turkey Turkey 8452 employees Series Unknown E-Commerce, Fashion +1

General Information

Company Name DeFacto
Founded Year 2004
Location Turkey Turkey +1
Employees 8452
Industries E-Commerce, Fashion, Platforms
Funding Stage Series Unknown
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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Sep 18, 2026

DeFacto's Global Marketing Communication Director, Gülin Görünmez, was a guest on Bloomberg HT Reklamarkası to discuss the "Üşümüyorum" campaign.

New Partnership Sep 18, 2026

DeFacto highlighted its collaboration with VML Türkiye on the "Üşümüyorum" campaign, with both parties' representatives sharing insights on its creative aspects.

Product Launch Sep 09, 2026

DeFacto launched a new product category named Real Diamond category, expanding its accessible fashion approach.

Award Received Sep 07, 2026

DeFacto's 2025 Integrated Report received the Platinum Award at the LACP Vision Awards, ranking 31st in EMEA and among the top 25 reports in Turkey.

Market Expansion Aug 31, 2026

DeFacto announced a retail expansion in August, opening new stores in Kahramanmaraş and IST KoruFlorya AVM.

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About DeFacto

Established in 2004, DeFacto operates with a vision to become a global fashion brand. Meeting its customers in more than 500 stores, DeFacto serves millions of customers worldwide through its online operations. As a pioneer in the ready-to-wear sector, DeFacto operates as a global fashion brand and a technology company. Under the DeFacto Technology umbrella, it develops infrastructure for omni-channel technologies with a software development team of over 300 professionals. Acting in line with consumer demands and expectations, the brand has introduced its sub-brands, DeFacto COOOL, DeFacto FIT, DeFacto Modest, DeFacto LIFE, DF Plus, and Fall in Love, to customers worldwide. DeFacto is also a signatory to the United Nations Global Compact and the Women's Empowerment Principles (WEPs) and is a member of the Better Cotton Initiative, demonstrating its commitment to social and environmental responsibilities. In 2022, the brand shared its 9th Sustainability Report with the public. The brand, which leads its sector in water efficiency and wastewater management throughout all production processes from the design stage, has been one of the pioneering brands signing the CEO Water Mandate, an initiative of the United Nations Global Compact. www.defacto.com

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DeFacto Alternatives & Competitors

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FAQ About DeFacto

Established in 2004, DeFacto operates with a vision to become a global fashion brand. Meeting its customers in more than 500 stores, DeFacto serves millions of customers worldwide through its online operations. As a pioneer in the ready-to-wear sector, DeFacto operates as a global fashion brand and...
DeFacto was founded in 2004.
DeFacto is headquartered in Turkey.
DeFacto operates in the following industries: E-Commerce, Fashion, Platforms.
DeFacto has approximately 8452 employees.
Top alternatives and competitors to DeFacto include FRIME, S.A.U., Kneipp, Sahrai Milano, Signet Jewelers, BFL Group. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
DeFacto and FRIME, S.A.U. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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