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Different Dog logo — Freshly-cooked dog food, delivered from our kitchen to yours...

Different Dog

Freshly-cooked dog food, delivered from our kitchen to yours. B Corp™ certified with carbon-neutral delivery.

Founded 2016 United Kingdom Shrewsbury, United Kingdom 48 employees Venture round Total: $12.45M Food and Beverage

General Information

Company Name Different Dog
Founded Year 2016
Location United Kingdom Shrewsbury, United Kingdom
Employees 48
Industries Food and Beverage
Funding Stage Venture round

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About Different Dog

Different Dog is a United Kingdom-based startup that offers freshly-cooked dog food, aiming to revolutionize the pet food industry. Since its founding in 2016, the company has received a £750.00K equity crowdfunding investment as of 18 March 2020. Their B Corp™ certified and carbon-neutral delivery approach sets them apart in the Food and Beverage industry. The company's commitment to using 100% British meat, vegetables, and superfoods cooked by chefs, offering 12 nutritionist-designed recipes with no grains or cheap fillers, and utilizing recyclable and compostable packaging has gained them recognition for their dedication to quality ingredients and sustainable practices. Different Dog's dedication to dog nutrition has resulted in being considered to have the highest nutritional rating of all fresh food on the market, as noted by allaboutdogfood.co.uk. Their customer feedback attests to the positive impact their nutritious recipes have had on their pets, proving that their dog is indeed a Different Dog.

Business keywords: Pet nutrition, Fresh food delivery, Sustainable practices, B Corp certification, Quality ingredients, Variety in recipes, Environmental sustainability, Hand-cooked dog food, Nutritionist-designed, Carbon-neutral delivery, Recyclable packaging, Compostable packaging, Premium pet food, Human-grade ingredients

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Venture round €11.70M 1
Charlie Oscar Group
07 Apr 2025
Equity Crowdfunding £750.00K -
18 Mar 2020
Seed Round Undisclosed 1
Simpleweb
01 Jan 2020
Seed Round Undisclosed 1
InseadAlum Ventures
01 Feb 2019

Different Dog Alternatives & Competitors

View All Alternatives
Different Dog vs
Ollie
Ollie United States

Ollie delivers freshly cooked, human-grade food that's personalized to each dog's nutritional needs.

Series D
200 employees
E-Commerce, Food and Beverage
Different Dog vs
JustFoodForDogs
JustFoodForDogs United States

#1 Vet-Recommended Fresh Food for Dogs.

Venture round
287 employees
Food and Beverage, Health Care
Different Dog vs

NutriCanine delivers fresh, human-edible food that's personalized to each dog's nutritional needs.

9 employees
Food and Beverage, Manufacturing

FAQ About Different Dog

Freshly-cooked dog food, delivered from our kitchen to yours. B Corp™ certified with carbon-neutral delivery.
Different Dog was founded in 2016.
Different Dog is headquartered in Shrewsbury, United Kingdom.
Different Dog operates in Food and Beverage. Its work centres on Pet nutrition, Fresh food delivery, Sustainable practices and B Corp certification.
Different Dog has approximately 48 employees.
Different Dog has completed 4 funding rounds, raising a total of $12.45M. The latest funding stage is Venture round.
Top alternatives and competitors to Different Dog include Ollie , JustFoodForDogs, NutriCanine , Claudia's Canine Bakery, Riley's. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Different Dog and Ollie are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Different Dog, https://bouncewatch.com/company/different-dog, updated 7 April 2025. When citing, please name BounceWatch and link this page.

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