GENERA LABS, founded in 2020 and based in the United Kingdom, is a software startup focused on revolutionizing digital clothing design in the Gaming industry. Their flagship product, GENERA STUDIO, is a cloud-based 3D engine designed to streamline character clothing asset workflows for games, user-generated content platforms like Roblox, and extended reality applications.
As an innovative tool, GENERA STUDIO targets a niche market, including independent game developers, indie studios, animators, 3D modelers, and digital fashion designers. It offers a significant reduction in production costs and time, enabling users to create and export optimized digital clothing rapidly and efficiently.
The company last secured a £600,000 Pre Seed Round investment on 01 April 2022, led by SFC Capital. This funding underscores the potential investors see in GENERA LABS to disrupt traditional digital clothing workflows across various platforms.