Direct Online Services

Direct Online Services is an eCommerce-led omnichannel retailer based in the United Kingdom, primarily serving the UK market through its flagship brand, Worktop Express, which is the country's number one online worktop retailer.

Founded in 2008, the company has experienced consistent and profitable growth since its inception by sourcing high-quality products at competitive prices and providing a first-class experience to its expanding customer base. In 2020, Direct Online Services joined the €1bn+ global materials division of Broadview Holding, which includes well-known surface brands such as Formica, Westag, Trespa, Arpa, and Homapal. This strategic move aligns with the company's vision to accelerate growth in the coming years.

Direct Online Services prioritizes innovation and continual improvement to stay ahead of the competition. The in-house software development team, Team Zeus, based in Prague, plays a significant role in driving technological advancements and investments in the business.

The company upholds a strong emphasis on Health & Safety across all operations and remains committed to sustainability and corporate social responsibility by responsibly sourcing and processing products to reduce environmental impact.

In addition to its business values, Direct Online Services fosters a friendly, supportive, and progressive culture, offering an inclusive and encouraging working environment. With a policy of promoting from within, the company invests in training and developing its 300+ employees, organizing regular social events and a Reward and Recognition scheme to acknowledge outstanding individual and team achievements.

The last investment of €3.00M in a venture round was secured on 17 October 2016 from the Business Growth Fund. This investment showcases confidence in the company's potential for further growth and expansion.