Sweden
Direkt Optik AB is part of the European optical conglomerate nexeye, with both franchise and proprietary stores in Sweden. The company has been operating since 1992 and currently runs 34 optical stores in the country. Nexeye is a successful and ambitious platform of retail companies, consisting of three affordable optical brands in five European countries. The business objective of nexeye is to develop and offer quality eye health products that are affordable and accessible to everyone.
In addition to Direkt Optik, nexeye includes eyes + more with 280 stores in Germany, Austria, the Netherlands, and Belgium, as well as Hans Anders with 407 stores in the Netherlands and Belgium, indicating a strong market presence. Since January 2017, nexeye has been owned by the British investor 3i, signifying a significant partnership and financial backing.
The company operates in the retail industry and is headquartered in Sweden. As of the latest available information, there is no data regarding the last investment or the involved investors.
