Beijing, China
Founded in late 2010, Domob has quickly emerged as the largest mobile advertising network in Mainland China, currently serving over 800 million impressions per day to more than 700 million independent mobile users. Their business model is centered around connecting advertisers and publishers to contribute to the mobile ecosystem, providing advertisers with a range of technology-oriented products to reach targeted audiences and assisting publishers in monetizing their mobile traffic for future innovation and growth.
The team behind Domob consists of industry veterans and former top management teams of companies like Baidu, Sohu, and AsiaInfo, bringing extensive internet operating experience to the table. The startup has attracted significant attention from top VC firms, including Redpoint Ventures and Qiming Venture Partners, securing over $10 million in investments within the first year of its founding.
Domob is rapidly expanding, having partnered with major advertisers such as Das Auto, Hennessy, Lufthansa, PingAn Insurance, Samsung, and KFC, while also collaborating with over 80,000 domestic and international publishers/developers. Notably, the company is the exclusive partner with Fruit Ninja in China, a top-ranking game app developed by Halfbrick, which has contributed significantly to Halfbrick's revenue growth through premium advertiser sources.
The latest investment of $2.00M Series C took place on 01 March 2014, with Qiming Venture Partners leading the funding round. With its solid foundation and rapid growth, Domob demonstrates great potential to further disrupt the mobile advertising industry.
