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Donna logo — The only proactive AI assistant for field teams

Donna

The only proactive AI assistant for field teams

Founded 2024 Belgium Belgium 75 employees Seed Total: $6.40M AI, Automation +2

General Information

Company Name Donna
Founded Year 2024
Location Belgium Belgium
Employees 75
Industries AI, Automation, Marketing +1
Funding Stage Seed
Business Model SaaS, B2B
Revenue Model Subscription, Usage Based, Service Fee
Offices as of Sep 2026
Ghent, Belgium
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Sep 16, 2026

Donna's representative, Jules Hauspy, is collaborating with Friedrich Teucher from diva-e Conclusion for a joint session at Conclusion Connect.

Major Customer Win Sep 14, 2026

Donna has secured Ottobock, the world leader in prosthetics and exoskeletons, as a new customer for its proactive AI assistant.

Growth Metrics Sep 14, 2026

At Ottobock, over 60% of CRM reports are now created through Donna, significantly improving efficiency.

Event Participation Sep 11, 2026

Donna's team participated in "Tobbedansen", a local tradition in Machelen, building a sales-themed boat to rescue sales teams from admin.

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AI Insight

Bounce Watch AI
1 month ago

Donna is demonstrating strong market traction and strategic growth, highlighted by its upcoming participation in Dreamforce, a key industry event for sales and CRM. This event presence is complemented by a recent major customer win with ForFarmers, showcasing successful enterprise adoption and integration with SAP Sales Cloud. These developments, alongside a significant website update, indicate a concentrated effort on market visibility, customer acquisition, and continuous product/marketing refinement to scale its proactive AI assistant for field sales.

Signal Types
Event Participation Customer Acquisition Product Update
Strategic Labels
Market Penetration Enterprise Adoption Product Refinement
Next Move: Fundraising
·
Impact: 9/10
·
Ideal For: AI Sales Automation VCs — Late Seed/Series A

About Donna

Donna, founded in 2024 and headquartered in Belgium, is positioned at the intersection of AI, Automation, Marketing, CRM, and Sales. Coalescing these domains, the startup introduces a pivotal innovation to field sales: Donna, a proactive AI assistant tailored specifically for field teams. It's designed to optimize efficiency and streamline processes, addressing the prevalent issue of data overload.

This AI assistant distinguishes itself by unburdening sales teams from administrative tasks, effectively reducing admin time by 75%. The solution enhances CRM adoption and enables sharper execution, cultivating happier and better-trained sales teams. This proposition holds promise in an era marked by the demand for heightened productivity with minimal resources.

In their latest fundraising round, Donna secured a $4.80M Seed investment on 01 December 2025. The investment round attracted attention from notable players such as Pitchdrive, Frontline Ventures, NewSchools Venture Fund, Syndicate One, Everywhere Ventures, Fortino Capital Partners, and Welovefounders. This level of support underscores confidence in Donna's potential to transform the field sales landscape.

Taxonomy: AI Assistant, Field Sales, Sales Efficiency, Sales Operations, CRM Management, Sales Enablement, Sales Intelligence, B2B Sales, Pharmaceuticals, B2B Manufacturing, B2B Real Estate, RevOps, Sales Assistant, AI Copilots

Services & Products

Automated Note-taking
CRM Updates
Sales Team Productivity
Integration with Tech Stack
Meeting Preparation

Target Customers

Field Sales Teams Sales Managers Consumer Packaged Goods Industry Healthcare and Life Sciences Insurance Companies Real Estate Agencies Manufacturing Firms Medical Device Companies

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $4.80M 7
Pitchdrive Frontline Ventures NewSchools Venture Fund
Pitchdrive, Frontline Ventures +5
01 Dec 2025
Seed $1.60M 21
Pitchdrive Fortino Capital Syndicate One
Pitchdrive, Fortino Capital +19
01 Jun 2024

Donna Alternatives & Competitors

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Donna vs
Big Sister AI
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Donna vs
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Donna vs
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Also compare with: Donna vs Demodesk Demodesk View all alternatives

FAQ About Donna

The only proactive AI assistant for field teams
Donna was founded in 2024.
Donna is headquartered in Belgium. As of Sep 2026, it also has offices in Ghent, Belgium.
Donna operates in AI, Automation, Marketing and CRM and Sales. Its work centres on AI Assistant, Field Sales, Sales Efficiency and Sales Operations. Its customers include Field Sales Teams, Sales Managers and Consumer Packaged Goods Industry.
Donna has a SaaS and B2B business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Donna has approximately 75 employees.
Donna has completed 2 funding rounds, raising a total of $6.40M. The latest funding stage is Seed.
Donna offers: Automated Note-taking, CRM Updates, Sales Team Productivity, Integration with Tech Stack, Meeting Preparation.
Top alternatives and competitors to Donna include Big Sister AI, Twib, LeadIQ, Scratchpad, Ziflow. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Donna and Big Sister AI are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Donna, https://bouncewatch.com/company/donna-1, updated 5 September 2026. When citing, please name BounceWatch and link this page.

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