Belgium
Edgard & Cooper is an innovative player in the pet food industry, known for creating natural and well-balanced meals for pets using fresh ingredients. Founded in 2014 in Belgium, the company operates within the Retail industry. Their tagline, "Edgard & Cooper created natural, well-balanced pet food from fresh ingredients, making pets, owners, and the environment happy," encapsulates their mission to enhance pet nutrition while also being environmentally conscious.
The company's inception was driven by the founders' dissatisfaction with the quality of over-processed pet food, inspiring them to formulate a range of nutritious meals for dogs and cats. They believe in the correlation between good eating and overall well-being, a philosophy that reflects in their product offerings. This approach not only caters to the dietary needs of pets but also promotes sustainability.
In a significant marker of growth and validation, General Mills made an acquisition investment on 01 April 2024, signaling Edgard & Cooper's promising potential and attractiveness to major industry players.
