General Mills

General Mills icon brands arrived in Canada in 1954 with the launch of Betty Crocker and Cheerios. In the years that followed our whole family of icon brands made their way on to grocery store shelves and into Canadian homes. Our primary brands include Cheerios, Nature Valley, Pillsbury, Green Giant, Old El Paso, Hamburger Helper, Betty Crocker and Yoplait. From breakfast to dinner, we help to nourish Canadian families throughout the day, so they can lead easier, healthier, and richer lives. We have also developed unique products exclusively for the Canadian market, such as cereal, Nature Valley Lunch Box - Peanut Free Granola Bars, Multi-Grain Cheerios - Ancient Grains, Old El Paso Restauranté and Pizza Pops snacks. General Mills Canada online resource Life Made Delicious is a great tool featuring easy to make recipes guaranteed to because family favourites. At General Mills Canada, we believe children deserve the chance to live a healthy, balanced lifestyle. As a result, in 2006 we launched the Champions for Healthy Kids™ grant. This exciting program provides financial support to registered charitable organizations that have new or established youth fitness and nutrition events or initiatives. Since 2006, more than 200 community-based organizations across Canada have received grants of up to $5000 each, with an overall grant contribution by General Mills of $200,000 per year.