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Edge logo — The leading employee-driven growth platform for multi-locati...

Edge

The leading employee-driven growth platform for multi-location franchise and service brands.

Founded 2019 United States Elk Grove, United States 74 employees Seed Total: $5.88M Enterprise Software, Platforms +2

General Information

Company Name Edge
Founded Year 2019
Location United States Elk Grove, United States
Employees 74
Industries Enterprise Software, Platforms, SaaS +1
Funding Stage Seed
Social

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About Edge

Edge is a disruptive employee-driven growth platform targeting multi-location franchise and service brands. Founded in 2019, it has successfully attracted $4.00MSeed investment in its latest funding round on March 1, 2023, with key backing from prominent investors including Mucker Capital, Launch Accelerator, and Moneta Ventures. The platform, initially known as EyeRate, empowers frontline employees to act as influential sales and marketing agents for renowned brands such as European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. By integrating with major Point of Sale (POS) systems, Edge automates customer feedback and sales competitions across numerous locations, revolutionizing employee recognition through rewards linked to sales growth and positive online reviews. Headquartered in Sacramento, this innovative Enterprise Software and SaaS solution is poised to redefine how service brands harness the potential of their frontline staff while enhancing customer engagement and brand promotion.

Business keywords: Employee-driven growth platform, Multi-location franchise brands, Service brands marketing, Employee rewards program, Point of Sale integration, Customer feedback automation, Sales competitions automation, Employee recognition program, Small-business software, Employee advocacy platform, Franchise marketing, Location-based marketing, Staff competition platform

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $4.00M 3
Mucker Capital, Launch +1
01 Mar 2023
Seed Round $1.70M 4
Mucker Capital, Launch +2
01 Sep 2021
Pre Seed Round $175.00K 1
Launch
25 Jan 2020

Edge Alternatives & Competitors

View All Alternatives
Edge vs
PITCHcrm
PITCHcrm United States

PITCHcrm is the most powerful marketing tool you will ever use, period.

2 employees
Automation, SaaS
Edge vs
AskNicely
AskNicely United States

What if every location delivered 5-star service? Create awesome customer experiences, every time.

Series B
75 employees
Automation, SaaS
Edge vs

Franchise Social Media Management - Simplified. AI-empowered.

Venture round
19 employees
AI, Analytics

FAQ About Edge

The leading employee-driven growth platform for multi-location franchise and service brands.
Edge was founded in 2019.
Edge is headquartered in Elk Grove, United States.
Edge operates in Enterprise Software, Platforms, SaaS and Marketing. Its work centres on Employee-driven growth platform, Multi-location franchise brands, Service brands marketing and Employee rewards program.
Edge has approximately 74 employees.
Edge has completed 3 funding rounds, raising a total of $5.88M. The latest funding stage is Seed.
Top alternatives and competitors to Edge include PITCHcrm, AskNicely, Rallio | Powered by Ignite Visibility, Surefire Local, ShopKeep, a Lightspeed Company. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Edge and PITCHcrm are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Edge, https://bouncewatch.com/company/edge, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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