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EDITED logo — Empowering retailers with AI-fueled retail intelligence.

EDITED

Empowering retailers with AI-fueled retail intelligence.

Founded 2009 United Kingdom London, United Kingdom 234 employees Venture round Total: $50.00M AI, Analytics +3

General Information

Company Name EDITED
Founded Year 2009
Location United Kingdom London, United Kingdom
Employees 234
Industries AI, Analytics, E-Commerce +2
Funding Stage Venture round
Social

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About EDITED

EDITED is a dynamic player in the intersection of AI, Analytics, E-Commerce, Retail, and Machine Learning, with its headquarters in the United Kingdom. Founded in 2009, the company is built on the mission of "Empowering retailers with AI-fueled retail intelligence." Through its platform, EDITED offers invaluable market context visibility, predictive insights surfaced by AI, and real-time actionable data for retailers.

The company recently secured a $15.00M Venture Round investment on 28 March 2023, backed by notable investors such as Beringea, Wavecrest Growth Partners, Delta-v Capital, and Hermes GPE. This funding reflects strong investor confidence and positions EDITED to further enhance its technological capabilities and market footprint. For investors, EDITED represents a robust opportunity in a retail landscape increasingly reliant on data-driven decision-making powered by sophisticated AI technologies.

Taxonomy: Retail Intelligence, AI-driven Data Services, Market Data, Trend Insights, Business Analytics, Competitive Analysis, Pricing & Product Assortment, Buying & Merchandising, Retail Automation, Enterprise Intelligence

Services & Products

Retail Intelligence Platform
Tariff Management
Assortment Optimization
Pricing and Discounting Analysis
Ecommerce and Site Merchandising
Market Trends and Competitor Analysis
Customer Insights and Analytics

Target Customers

Retailers Buyers and Designers Merchandisers and Planners Ecommerce Teams Site Merchandisers Data Analysts Insights Teams

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $15.00M 4
Beringea Wavecrest Growth Partners Delta-v Capital
Beringea, Wavecrest Growth Partners +2
28 Mar 2023
Venture Round $29.00M 3
Beringea Wavecrest Growth Partners Hermes GPE
Beringea, Wavecrest Growth Partners +1
15 Apr 2020
Non Equity Assistance Undisclosed 1
Future Fifty
Future Fifty
07 Mar 2018
Venture Round Undisclosed 1
Upscale
Upscale
28 Jan 2016
Venture Round $4.40M 2
Index Ventures Frog Capital
Index Ventures, Frog Capital
11 Feb 2014
Seed Round $1.60M 5
Index Ventures Atlas Venture Seedcamp
Index Ventures, Atlas Venture +3
07 Jun 2011
Seed Round Undisclosed 1
Seedcamp
Seedcamp
16 Sep 2010

EDITED Alternatives & Competitors

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EDITED vs
Brizo by Datassential
Brizo by Datassential Canada

Setting the Standard in Foodservice Intelligence

Series A
10 employees
AI, Analytics
EDITED vs
Trendalytics
Trendalytics United States

AI-Powered Trend Forecasting and Market Intelligence | We Know the Future Consumer

Debt Financing
9 employees
AI, Analytics
EDITED vs
ClicFlyer
ClicFlyer India

Our retail analytics solutions help the largest brands and retailers with their promotion strategy....

68 employees
Analytics, Retail
Also compare with: EDITED vs IndiaRetailing.com IndiaRetailing.com View all alternatives

FAQ About EDITED

Empowering retailers with AI-fueled retail intelligence.
EDITED was founded in 2009.
EDITED is headquartered in London, United Kingdom.
EDITED operates in AI, Analytics, E-Commerce, Retail and Machine Learning. Its work centres on Retail Intelligence, AI-driven Data Services, Market Data and Trend Insights. Its customers include Retailers, Buyers and Designers and Merchandisers and Planners.
EDITED has approximately 234 employees.
EDITED has completed 7 funding rounds, raising a total of $50.00M. The latest funding stage is Venture round.
EDITED offers: Retail Intelligence Platform, Tariff Management, Assortment Optimization, Pricing and Discounting Analysis, Ecommerce and Site Merchandising, Market Trends and Competitor Analysis, Customer Insights and Analytics.
Top alternatives and competitors to EDITED include Brizo by Datassential, Trendalytics, ClicFlyer, Onsights, IndiaRetailing.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
EDITED and Brizo by Datassential are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for EDITED, https://bouncewatch.com/company/edited, updated 9 September 2025. When citing, please name BounceWatch and link this page.

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