eMaisha Pay is a financial services platform with the slogan "Inclusive finance for Africa’s Agribusiness MSMEs." The startup aims to provide more accessible, convenient, and flexible financial services for Africa's ambitious agribusiness MSMEs. It targets over 250 million agri-entrepreneurs who feed 70% of the African population. With Africa's population projected to double to 2.5 billion in the next 25 years and urbanization rates on the rise, these agri-entrepreneurs require tailored business and financial tools to build profitable, climate-resilient food businesses. This is where eMaisha Pay steps in, catering to the needs of these entrepreneurs.
The startup, founded in 2021, operates within the Financial Services, Fintech, Lending and Investments, and Payments industries, with its headquarters in Uganda. The latest investment of $100.00K was received in the Pre Seed Round on 24 January 2024 from Baobab Network. This investment signifies a nod from Baobab Network, recognizing the potential of eMaisha Pay's vision and approach to serving the agribusiness sector in Africa.