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Emarsys logo — SAP Engagement Cloud (formerly SAP Emarsys) empowers brands...

Emarsys

SAP Engagement Cloud (formerly SAP Emarsys) empowers brands to deliver personalized, AI-driven interactions.

Founded 2000 Austria Austria 663 employees Acquired Total: $55.30M

General Information

Company Name Emarsys
Founded Year 2000
Location Austria Austria
Founders / Decision Makers
Team member
Employees 663
Funding Stage Acquired
Business Model SaaS, B2B, B2C
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Emarsys

Emarsys, now known as the SAP Engagement Cloud, is a leader in customer engagement technologies. Founded in 2000 and headquartered in Austria, the company has established itself as a vital part of the SAP Customer Experience (CX) portfolio.

The platform excels in enabling organizations to create personalized, AI-driven interactions across various channels. By integrating real-time customer insights with operational signals, SAP Engagement Cloud transforms ordinary events into significant, trust-building customer experiences.

In October 2020, SAP solidified its belief in Emarsys’s potential through an acquisition investment. This strategic move aligns with SAP's vision of enhancing customer engagement solutions, reinforcing Emarsys as a cornerstone of their CX offerings. For investors, Emarsys presents a robust opportunity within the burgeoning AI-driven customer interaction sector.

Business keywords: Personalization, AI-driven Interactions, Omnichannel Marketing, Customer Engagement, Customer Loyalty, Marketing Automation, E-commerce Marketing, Real-time Customer Insights, AI Marketing, Customer Experience (CX), Operational Signals, Loyalty Milestones, Marketing Platform, Scalable Marketing Decisions

Services & Products

AI-driven personalization
Marketing automation
Customer data integration
Omnichannel customer engagement
Customer loyalty programs

Target Customers

Retailers E-commerce platforms Consumer product companies Travel and hospitality businesses Sports and entertainment industries Media and communications firms

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
SAP
SAP
01 Oct 2020
Series B $22.30M 1
TSL Europe
01 Oct 2016
Series A $33.00M 1
Vector Capital
Vector Capital
01 Sep 2015

Emarsys Alternatives & Competitors

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Emarsys vs
WebEngage
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FAQ About Emarsys

SAP Engagement Cloud (formerly SAP Emarsys) empowers brands to deliver personalized, AI-driven interactions.
Emarsys was founded in 2000.
Emarsys is headquartered in Austria.
Emarsys has a SaaS, B2B and B2C business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Emarsys has approximately 663 employees.
Emarsys has completed 3 funding rounds, raising a total of $55.30M. The latest funding stage is Acquired.
Emarsys offers: AI-driven personalization, Marketing automation, Customer data integration, Omnichannel customer engagement, Customer loyalty programs.
Top alternatives and competitors to Emarsys include Dengage, Notificare, WebEngage, RESULTICKS, Braze. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Emarsys and Dengage are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Emarsys, https://bouncewatch.com/company/emarsys, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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