Emarsys, now known as the SAP Engagement Cloud, is a leader in customer engagement technologies. Founded in 2000 and headquartered in Austria, the company has established itself as a vital part of the SAP Customer Experience (CX) portfolio.
The platform excels in enabling organizations to create personalized, AI-driven interactions across various channels. By integrating real-time customer insights with operational signals, SAP Engagement Cloud transforms ordinary events into significant, trust-building customer experiences.
In October 2020, SAP solidified its belief in Emarsys’s potential through an acquisition investment. This strategic move aligns with SAP's vision of enhancing customer engagement solutions, reinforcing Emarsys as a cornerstone of their CX offerings. For investors, Emarsys presents a robust opportunity within the burgeoning AI-driven customer interaction sector.