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Estrid logo — Award-winning hair removal & body care / Vegan & cruelty-fre...

Estrid

Award-winning hair removal & body care / Vegan & cruelty-free always / Body confidence for all

Founded 2019 Sweden Sweden 104 employees Debt Financing Total: $160.00M E-Commerce, Health and Wellness +1

General Information

Company Name Estrid
Founded Year 2019
Location Sweden Sweden
Employees 104
Industries E-Commerce, Health and Wellness, Women's Health
Funding Stage Debt Financing

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About Estrid

Estrid, a Scandinavian razor and body care brand founded in 2019, is committed to offering fairly priced, high-quality products that are 100% vegan. With the slogan "Award-winning hair removal & body care / Vegan & cruelty-free always / Body confidence for all," Estrid aims to provide inclusive and accessible solutions in the E-Commerce, Health and Wellness, and Women's Health industries. The company believes in making hair removal optional, but ensuring that exceptional hair removal options are available to all. The headquarter of the company is located in Sweden. Estrid recently secured a significant investment of €10.00M in debt financing from Gilion on 01 December 2022, indicating investor confidence in the brand's potential for growth and success. With its commitment to sustainability and inclusivity, Estrid is well-positioned to capture market share and make a meaningful impact in the beauty and personal care industry.

Business keywords: Vegan beauty products, Body care, Hair removal, Razors, Cruelty-free products, Scandinavian branding, Sustainable products, Moisturizing strips, Lifestyle brand, Consumer goods

Services & Products

Subscription-based personal care products

Target Customers

Individuals seeking convenient and eco-friendly shaving and body care solutions

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing €10.00M 1
Gilion
01 Dec 2022
Venture Round kr150.00M 5
Kichi Invest, Johan Blomqvist +3
06 Dec 2020

Estrid Alternatives & Competitors

Estrid vs
Sanfe
Sanfe India

Creating a better world for Women.

Series A
119 employees
Health Care, Health and Wellness

FAQ About Estrid

Award-winning hair removal & body care / Vegan & cruelty-free always / Body confidence for all
Estrid was founded in 2019.
Estrid is headquartered in Sweden.
Estrid operates in E-Commerce, Health and Wellness and Women's Health. Its work centres on Vegan beauty products, Body care, Hair removal and Razors. Its customers include Individuals seeking convenient and eco-friendly shaving and body care solutions.
Estrid has approximately 104 employees.
Estrid has completed 2 funding rounds, raising a total of $160.00M. The latest funding stage is Debt Financing.
Estrid offers: Subscription-based personal care products.
Top alternatives and competitors to Estrid include Sanfe. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Estrid and Sanfe are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Estrid, https://bouncewatch.com/company/estrid, updated 13 April 2025. When citing, please name BounceWatch and link this page.

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