Exactag logo — Marketing Performance Platform powered by unique data collec...

Exactag

Marketing Performance Platform powered by unique data collection and best-of-breed algorithms.

Founded 2011 Germany Dusseldorf, Germany 39 employees Seed Advertising, Analytics +2

General Information

Company Name Exactag
Founded Year 2011
Location Germany Dusseldorf, Germany
Employees 39
Industries Advertising, Analytics, Automation +1
Funding Stage Seed
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Exactag

Exactag, established in 2011 and headquartered in Germany, is revolutionizing the way marketers assess their advertising endeavors. The company positions itself as a Marketing Performance Platform, utilizing a unique approach that combines data accuracy and advanced algorithms. Tailored for sectors like Advertising, Analytics, and Marketing Automation, Exactag offers an innovative SaaS solution that optimizes the marketing mix through unified measurement.

The company's platform provides advertisers with full control over their data, ensuring real-time attribution and success measurement across both digital and non-digital channels. Exactag’s unique blend of detailed data collection and specialized algorithms delivers unparalleled insights for seamless integration of marketing attribution models.

The last known investment in Exactag was a Seed investment on 01 January 2016, led by Media Ventures. As the advertising landscape evolves, Exactag equips marketers with the necessary tools for effective optimization, establishing itself as a formidable entity in the industry.

Business keywords: marketing attribution, marketing performance optimization, data-driven decision making, SaaS for marketers, digital and non-digital advertising, real-time attribution, marketing mix modeling, cross-channel measurement, marketing data integration, ROI optimization, multichannel attribution, budget allocation, media-mix modeling, cookieless measurement, future-proof measurement

Services & Products

Data Collection
Model Harmonization
Data Enrichment
Marketing Mix Modeling
Multi-Touch Attribution
Advanced Analytics
Automated Optimization

Target Customers

Marketing Professionals Data Analysts Enterprises with Complex Marketing Channels E-commerce Platforms Digital Advertisers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Undisclosed 1
Media Ventures
01 Jan 2016
Seed Undisclosed 1
Berlin Ventures
01 Jan 2015

Exactag Alternatives & Competitors

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Exactag vs
Lifesight
Lifesight United States

Lifesight is the leader in Unified Marketing Measurement and the source of truth for marketing impac...

Seed
175 employees
Advertising, Analytics
Exactag vs
Prescient AI
Prescient AI United States

Helping brands scale spend confidently with AI-powered marketing mix models.

Series A
40 employees
Analytics, E-Commerce
Exactag vs

Evaluate marketing holistically, optimize budget allocation and increase revenue — with the help of...

Venture round
2 employees
AI, Analytics

FAQ About Exactag

Marketing Performance Platform powered by unique data collection and best-of-breed algorithms.
Exactag was founded in 2011.
Exactag is headquartered in Dusseldorf, Germany.
Exactag operates in Advertising, Analytics, Automation and Marketing. Its work centres on marketing attribution, marketing performance optimization, data-driven decision making and SaaS for marketers. Its customers include Marketing Professionals, Data Analysts and Enterprises with Complex Marketing Channels.
Exactag has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Exactag has approximately 39 employees.
Exactag has completed 2 funding rounds. The latest funding stage is Seed.
Exactag offers: Data Collection, Model Harmonization, Data Enrichment, Marketing Mix Modeling, Multi-Touch Attribution, Advanced Analytics, Automated Optimization.
Top alternatives and competitors to Exactag include Lifesight, Prescient AI , Adtriba by Funnel, Visual IQ, Inc., Causiq. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Exactag and Lifesight are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Exactag, https://bouncewatch.com/company/exactag, updated 16 March 2026. When citing, please name BounceWatch and link this page.

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