Dusseldorf, Germany
Exactag, established in 2011 and headquartered in Germany, is revolutionizing the way marketers assess their advertising endeavors. The company positions itself as a Marketing Performance Platform, utilizing a unique approach that combines data accuracy and advanced algorithms. Tailored for sectors like Advertising, Analytics, and Marketing Automation, Exactag offers an innovative SaaS solution that optimizes the marketing mix through unified measurement.
The company's platform provides advertisers with full control over their data, ensuring real-time attribution and success measurement across both digital and non-digital channels. Exactag’s unique blend of detailed data collection and specialized algorithms delivers unparalleled insights for seamless integration of marketing attribution models.
The last known investment in Exactag was a Seed investment on 01 January 2016, led by Media Ventures. As the advertising landscape evolves, Exactag equips marketers with the necessary tools for effective optimization, establishing itself as a formidable entity in the industry.
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