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Adtriba by Funnel logo — Evaluate marketing holistically, optimize budget allocation...

Adtriba by Funnel

Evaluate marketing holistically, optimize budget allocation and increase revenue — with the help of AI.

Founded 2015 Germany Hamburg, Germany 2 employees Venture round Total: $4.65M AI, Analytics +3

General Information

Company Name Adtriba by Funnel
Founded Year 2015
Location Germany Hamburg, Germany
Employees 2
Industries AI, Analytics, SaaS +2
Funding Stage Venture round
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Adtriba by Funnel

Adtriba by Funnel, a Germany-based company founded in 2015, specializes in providing innovative SaaS solutions that focus on holistic and data-driven marketing measurement. The company effectively empowers businesses through the use of cutting-edge AI and machine learning technologies. This allows businesses to analyze complex customer journeys and optimize marketing activities across various channels.

With its slogan, "Evaluate marketing holistically, optimize budget allocation and increase revenue — with the help of AI," Adtriba aims to revolutionize the marketing landscape within the AI, Analytics, SaaS, Marketing, and Machine Learning industries. The company is now integrated into Funnel, expanding its capabilities and reach.

Its last significant funding round was a €4.00M venture round on April 6, 2021, backed by notable investors including Seed + Speed Ventures, Aschendorff NEXT, HTGF | High-Tech Gründerfonds, Innovationsstarter Fonds, Carsten Maschmeyer, and Jens Schumann.

Business keywords: SaaS Solutions, Marketing Measurement, Data-Driven Marketing, Customer Journey Analysis, AI-Powered Marketing, Cross-Channel Analysis, ROI Optimization, Attribution Modeling, Performance Optimization, Data Modeling, Marketing Intelligence

Services & Products

Unified Marketing Measurement
Data Hub and Integration
Marketing Analytics and Reporting
Marketing Effectiveness Solutions
Marketing Data Synchronization

Target Customers

Digital Marketing Professionals Data Analysts IT and Engineering Teams Agencies B2C and B2B Organizations

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round €4.00M 6
Seed + Speed Ventures Aschendorff NEXT
Seed + Speed Ventures, Aschendorff NEXT +4
06 Apr 2021
Seed Round €600.00K 3
IFB Innovationsstarter GmbH
IFB Innovationsstarter GmbH, HTGF | High-Tech Gruenderfonds +1
24 May 2016
Seed Round €50.00K 1
Next Media Accelerator
18 Dec 2015

Adtriba by Funnel Alternatives & Competitors

View All Alternatives
Adtriba by Funnel vs
Exactag
Exactag Germany

Marketing Performance Platform powered by unique data collection and best-of-breed algorithms.

Seed
39 employees
Advertising, Analytics
Adtriba by Funnel vs
Dreamdata
Dreamdata Denmark

Answer any question about marketing's impact and know where to invest next.

Series B
111 employees
Analytics, B2B
Adtriba by Funnel vs
Prescient AI
Prescient AI United States

Helping brands scale spend confidently with AI-powered marketing mix models.

Series A
40 employees
Analytics, E-Commerce
View all alternatives

FAQ About Adtriba by Funnel

Evaluate marketing holistically, optimize budget allocation and increase revenue — with the help of AI.
Adtriba by Funnel was founded in 2015.
Adtriba by Funnel is headquartered in Hamburg, Germany.
Adtriba by Funnel operates in AI, Analytics, SaaS, Marketing and Machine Learning. Its work centres on SaaS Solutions, Marketing Measurement, Data-Driven Marketing and Customer Journey Analysis. Its customers include Digital Marketing Professionals, Data Analysts and IT and Engineering Teams.
Adtriba by Funnel has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Adtriba by Funnel has approximately 2 employees.
Adtriba by Funnel has completed 3 funding rounds, raising a total of $4.65M. The latest funding stage is Venture round.
Adtriba by Funnel offers: Unified Marketing Measurement, Data Hub and Integration, Marketing Analytics and Reporting, Marketing Effectiveness Solutions, Marketing Data Synchronization.
Top alternatives and competitors to Adtriba by Funnel include Exactag, Dreamdata, Prescient AI , Dicer.ai, ROIVENUE™. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Adtriba by Funnel and Exactag are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Adtriba by Funnel, https://bouncewatch.com/company/adtriba, updated 28 May 2026. When citing, please name BounceWatch and link this page.

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