Hamburg, Germany
Adtriba by Funnel, a Germany-based company founded in 2015, specializes in providing innovative SaaS solutions that focus on holistic and data-driven marketing measurement. The company effectively empowers businesses through the use of cutting-edge AI and machine learning technologies. This allows businesses to analyze complex customer journeys and optimize marketing activities across various channels.
With its slogan, "Evaluate marketing holistically, optimize budget allocation and increase revenue — with the help of AI," Adtriba aims to revolutionize the marketing landscape within the AI, Analytics, SaaS, Marketing, and Machine Learning industries. The company is now integrated into Funnel, expanding its capabilities and reach.
Its last significant funding round was a €4.00M venture round on April 6, 2021, backed by notable investors including Seed + Speed Ventures, Aschendorff NEXT, HTGF | High-Tech Gründerfonds, Innovationsstarter Fonds, Carsten Maschmeyer, and Jens Schumann.
