Seattle, United States
fabric, founded in 2017, is redefining the e-commerce landscape with its motto, "A new way to commerce." The company is spearheading the evolution from traditional automation to what it terms "agentic commerce" — a model emphasizing intelligence, adaptability, and human-driven innovation.
Their mission is to revolutionize commerce by bridging human intent and machine capabilities. A standout feature is the fabric NEON platform, designed to dynamically cater to the evolving needs of modern brands and retailers. Their pioneering product, the Product Agent, automates the management of product lifecycles including data enrichment, catalog management, and personalization, allowing teams to focus on strategic initiatives rather than manual operations.
Operating from the United States, fabric is well-positioned in the B2B, B2C, E-Commerce, Platforms, Retail, and SaaS sectors. Its robust growth is highlighted by a $140.00M Series C funding round in February 2022, supported by notable investors like Redpoint Ventures, Norwest Venture Partners, and SoftBank Vision Fund.
This forward-thinking approach promises to set a new standard in commerce where systems are not just automated, but truly intelligent.
