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NTUC FairPrice logo — Here to make lives better.

NTUC FairPrice

Here to make lives better.

Founded 1973 Singapore Singapore 1713 employees E-Commerce, Food and Beverage +1

General Information

Company Name NTUC FairPrice
Founded Year 1973
Location Singapore Singapore
Founders / Decision Makers
Team member Team member
Employees 1713
Industries E-Commerce, Food and Beverage, Retail
Business Model B2C, E Commerce, Marketplace
Revenue Model Product Sales, Membership, Advertising
Social

BounceWatch is an independent company data service, not affiliated with NTUC FairPrice. To contact NTUC FairPrice, visit fairprice.com.sg.

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About NTUC FairPrice

NTUC FairPrice, founded in 1973, stands as Singapore's largest retailer, embodying a strong social mission focused on moderating the cost of living for its citizens. With its slogan, "Here to make lives better," the company has entrenched itself not only as a key player in the Retail, E-Commerce, and Food and Beverage sectors, but also as a cultural icon within the nation.

Over the years, NTUC FairPrice has shown a remarkable ability to transform and innovate, continually adapting to meet emerging consumer needs and offering a world-class shopping experience. This commitment to excellence is further evidenced by its recognition as a Human Capital Partner by the Tripartite Alliance for Fair and Progressive Employment Practices and the Ministry of Manpower, acknowledging its forward-thinking human capital programs and workplace practices.

Although there is no record of recent investments, NTUC FairPrice remains a stable and formidable force in its industry, dedicated to sustaining its social mission while navigating the evolving landscape of retail.

Services & Products

grocery and essentials retail
online shopping platform
promotional discounts and offers
membership and loyalty programs
business-to-business sales

Target Customers

consumers seeking value through discounts businesses purchasing in bulk health-conscious consumers loyalty club members online shoppers looking for convenience

No funding data available for NTUC FairPrice yet.

NTUC FairPrice Alternatives & Competitors

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FAQ About NTUC FairPrice

Here to make lives better.
NTUC FairPrice was founded in 1973.
NTUC FairPrice is headquartered in Singapore.
NTUC FairPrice operates in E-Commerce, Food and Beverage and Retail. Its customers include consumers seeking value through discounts, businesses purchasing in bulk and health-conscious consumers.
NTUC FairPrice has a B2C, E Commerce and Marketplace business model. Its revenue comes from Product Sales, Membership and Advertising.
NTUC FairPrice has approximately 1713 employees.
NTUC FairPrice offers: grocery and essentials retail, online shopping platform, promotional discounts and offers, membership and loyalty programs, business-to-business sales.
Top alternatives and competitors to NTUC FairPrice include The Beer Guy's HOMERUN Delivery, Crisp, GAZMAN, Misfits Market, HOLY. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NTUC FairPrice and The Beer Guy's HOMERUN Delivery are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for NTUC FairPrice, https://bouncewatch.com/company/fairprice, updated 17 November 2025. When citing, please name BounceWatch and link this page.

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