Falkin, founded in 2024 and headquartered in the United Kingdom, is addressing the global scam issue, where over $1 trillion is lost annually and a quarter of the population is affected. The problem is exacerbated by criminals utilizing AI for sophisticated scams, leaving traditional defenses outpaced. Existing fraud systems often react too late, once transactions are initiated, and fail to adequately protect consumers and financial institutions.
Falkin's solution is a real-time digital safety network for financial institutions, directly embedded in their apps. By harnessing early threat intelligence, AI, and first-party user data, Falkin is capable of detecting and intercepting scams even from a single suspicious interaction before a transaction takes place.
The company's mission is to make scams preventable, positioning proactive digital safety as a standard for banking. This approach not only protects consumers but also aids banks in mitigating reputational risks and operational costs.
In December 2025, Falkin secured a $2 million seed investment from notable investors including Notion Capital, Haatch Ventures, TriplePoint Capital, Founders Capital, and Found Capital.