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Farro logo — Where every mouthful matters

Farro

Where every mouthful matters

Founded 2006 New Zealand New Zealand 307 employees Private Equity Food and Beverage, Retail

General Information

Company Name Farro
Founded Year 2006
Location New Zealand New Zealand +7
Employees 307
Industries Food and Beverage, Retail
Funding Stage Private Equity
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About Farro

Farro is a New Zealand-owned and operated startup in the Food and Beverage and Retail industries. Founded in 2006 by Janene and James Draper, the company's mission is to showcase the best of New Zealand food. With stores across Auckland, including Epsom, Grey Lynn, Mt Eden, Mt Wellington, North Shore, and Orakei, Farro has grown from a team of 12 to over 300 employees, reflecting its rapid expansion and strong market presence. Farro distinguishes itself by providing a retail experience that engages the senses, offering food free from artificial ingredients, while maintaining a high standard of quality and taste. The company not only focuses on groceries as a chore but as an experience. Furthermore, the team at Farro is passionate about cooking, constantly seeking inspiration from new ingredients, ideas, and recipes, which they are committed to sharing with their customers through seasonal recipes and their in-house magazine, Feast. The latest investment in Farro was a Private Equity Round investment on 02 May 2022, with Waterman Capital being the investor. This investment underscores the confidence investors have in Farro's business model and potential for growth in the food retail sector. With its innovative approach and commitment to quality, Farro is well-positioned to continue its success in satisfying consumers' demand for exceptional food and grocery experiences.

Taxonomy: New Zealand owned, high quality food, retail experience, artisanal products, premium ingredients, culinary inspiration, seasonal recipes, locally sourced, gourmet grocery, food culture, community-focused, food discovery, delicious delicacies

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round •••••• 1
Investor
02 May 2022

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FAQ About Farro

Where every mouthful matters
Farro was founded in 2006.
Farro is headquartered in New Zealand.
Farro operates in the following industries: Food and Beverage, Retail.
Farro has approximately 307 employees.
Farro has completed 1 funding round. The latest funding stage is Private Equity.
Top alternatives and competitors to Farro include Make it Mine, My Food Bag, Hawkins Watts Australia, Winland Foods, Yappy Pets Pte Ltd. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Farro and Make it Mine are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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