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Farro logo — Where every mouthful matters

Farro

Where every mouthful matters

Founded 2006 New Zealand New Zealand 307 employees Private Equity Food and Beverage, Retail

General Information

Company Name Farro
Founded Year 2006
Location New Zealand New Zealand
Employees 307
Industries Food and Beverage, Retail
Funding Stage Private Equity
Social

BounceWatch is an independent company data service, not affiliated with Farro. To contact Farro, visit farro.co.nz.

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About Farro

Farro is a New Zealand-owned and operated startup in the Food and Beverage and Retail industries. Founded in 2006 by Janene and James Draper, the company's mission is to showcase the best of New Zealand food. With stores across Auckland, including Epsom, Grey Lynn, Mt Eden, Mt Wellington, North Shore, and Orakei, Farro has grown from a team of 12 to over 300 employees, reflecting its rapid expansion and strong market presence. Farro distinguishes itself by providing a retail experience that engages the senses, offering food free from artificial ingredients, while maintaining a high standard of quality and taste. The company not only focuses on groceries as a chore but as an experience. Furthermore, the team at Farro is passionate about cooking, constantly seeking inspiration from new ingredients, ideas, and recipes, which they are committed to sharing with their customers through seasonal recipes and their in-house magazine, Feast. The latest investment in Farro was a Private Equity Round investment on 02 May 2022, with Waterman Capital being the investor. This investment underscores the confidence investors have in Farro's business model and potential for growth in the food retail sector. With its innovative approach and commitment to quality, Farro is well-positioned to continue its success in satisfying consumers' demand for exceptional food and grocery experiences.

Business keywords: New Zealand owned, high quality food, retail experience, artisanal products, premium ingredients, culinary inspiration, seasonal recipes, locally sourced, gourmet grocery, food culture, community-focused, food discovery, delicious delicacies

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
Waterman Capital
Waterman Capital
02 May 2022

Farro Alternatives & Competitors

View All Alternatives
Farro vs
Sigona's Farmers Market
Sigona's Farmers Market United States

Local. Fresh. Family.

18 employees
Food and Beverage, Retail
Farro vs
The East India Company
The East India Company United Kingdom

The Finest Foods, Flavours And Gifts From Around The World To Amaze And Delight ... There Then, Here...

Private Equity
95 employees
E-Commerce, Food and Beverage
Farro vs
Farmhouse Delivery
Farmhouse Delivery United States

The best of the Texas Farmers'​ Markets, delivered to your door

Non Equity Assistance
45 employees
Food and Beverage, Retail
View all alternatives

FAQ About Farro

Where every mouthful matters
Farro was founded in 2006.
Farro is headquartered in New Zealand.
Farro operates in Food and Beverage and Retail. Its work centres on New Zealand owned, high quality food, retail experience and artisanal products.
Farro has approximately 307 employees.
Farro has completed 1 funding round. The latest funding stage is Private Equity.
Top alternatives and competitors to Farro include Sigona's Farmers Market, The East India Company, Farmhouse Delivery, Répertoire Culinaire, Swish. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Farro and Sigona's Farmers Market are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Farro, https://bouncewatch.com/company/farro, updated 31 December 2024. When citing, please name BounceWatch and link this page.

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