FashTime

FashTime is a social network startup founded in 2015 with the slogan "Think in Seconds." The company aimed to challenge the Instagram paradigm by addressing issues like unfair remuneration, like-focused interactions, short attention spans, and lack of data transparency in social media platforms. The platform gained traction by becoming the most downloaded app in Italy in June ‘19.

One of their unique features included a rewards system based on the amount of time users spent on the platform, instead of the traditional like-based engagement metrics. Users were paid with a new cryptocurrency, Time Coin (HOTI), which could be used for various purposes within the app or traded. This model aimed to reduce the pressure on users to post frequently and encouraged authenticity.

Moreover, brands benefited from the platform as they gained access to genuine interest indicators and could leverage the currency to engage and convert more shoppers through exclusive rewards. Users also had control over their data, having the option to sell it to brands in exchange for Time Coins.

Despite its innovative approach, FashTime faced challenges and was ultimately terminated. The company's last documented investment was a Seed Round in May 2018. The location of the company's headquarters was in the United Kingdom.

Although the startup experienced closure, FashTime sought to revolutionize social media by redefining user engagement and data-sharing dynamics. Their mission was to empower GenZers and brands while envisioning a pressure-free, authentic, and blockchain-agnostic social media platform. The company aspired to lead the change towards rewarding human attention and data at scale, standing as an epic attention platform and social company.