FBTO logo — FBTO - Sinds 1956. Van 1e direct writer toen, tot super pers...

FBTO

FBTO - Sinds 1956. Van 1e direct writer toen, tot super persoonlijk en relevant. Nu en straks.

Founded 1956 The Netherlands The Netherlands 177 employees Health Care, Insurtech +2

General Information

Company Name FBTO
Founded Year 1956
Location The Netherlands The Netherlands
Employees 177
Industries Health Care, Insurtech, Health insurance +1
Business Model B2C, D2C, E Commerce
Revenue Model Subscription, Tiered Pricing
Offices as of Oct 2026
Leeuwarden, The Netherlands
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Mobile App Launch Oct 08, 2026

FBTO highlights its current offering, the Dokter op Zak app, which allows users to consult for health doubts.

AI Insight

Bounce Watch AI
1 month ago

FBTO is strategically expanding its product portfolio and engagement model, indicating a dynamic shift towards holistic customer well-being and targeted market segmentation. The launch of "Blijmakers" for health insurance customers signifies a move towards value-added preventative services, while the student contents insurance demonstrates an agile approach to capturing niche demographics. Furthermore, a partnership with Ipsos for customer research highlights a commitment to data-driven communication and customer experience optimization, reinforcing its digital and customer-centric strategy.

Signal Types
Product Launch Partnership
Strategic Labels
Product Diversification Market Segmentation Customer Experience
Next Move: Marketing Campaign
·
Impact: 8/10
·
Ideal For: Digital Insurance Growth Investors

About FBTO

FBTO, established in 1956, is a long-standing player in the Dutch insurance market, with an ethos rooted in cooperation. Originally founded by four farmers in Friesland, FBTO is now a well-recognized name in the healthcare, insurtech, and car insurance industries. It operates under the umbrella of Achmea, the largest insurance group in The Netherlands, providing robust backing and reach to a wide customer base.

Headquartered in Friesland, the spirit of its founding is still evident. With over 400 employees, FBTO prioritizes offering digital-first, intuitive insurance solutions to its 850,000+ customers. The company promotes a distinctly Dutch mentality of pragmatism and optimism, aligning with self-aware, enterprising individuals who embrace life's opportunities.

Though FBTO has not disclosed any recent investments, its substantial customer base and affiliation with Achmea position it well within its core industries. This strategic backing allows it to continue innovating and serving the insurance needs of the broader Dutch population.

Business keywords: direct writer, customer choice, cooperative model, digital products, intuitive solutions, enterprise agility, customer empowerment, freedom-focused, innovation, self-determination, obstacle removal, opportunity enhancement

Services & Products

Autoverzekering
Zorgverzekering
Reisverzekering
Woonverzekeringen
Rechtsbijstandverzekering

Target Customers

Individual Policyholders Motor Vehicle Owners Homeowners Travel Enthusiasts Self-Employed Professionals (ZZP)

No funding data available for FBTO yet.

FBTO Alternatives & Competitors

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FBTO vs
Avéro Achmea
Avéro Achmea The Netherlands

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160 employees
Insurtech, Health insurance
FBTO vs
miituo
miituo Mexico

Con nuestro seguro de pago por kilómetro pagas lo justo siempre. Con miituo, si manejas cero, ¡pagas...

Series A
26 employees
Insurance, Insurtech
FBTO vs

We are more than an insurance service. We are an insurance experience.

54 employees
Insurance, Insurtech

FAQ About FBTO

FBTO - Sinds 1956. Van 1e direct writer toen, tot super persoonlijk en relevant. Nu en straks.
FBTO was founded in 1956.
FBTO is headquartered in The Netherlands. As of Oct 2026, it also has offices in Leeuwarden, The Netherlands.
FBTO operates in Health Care, Insurtech, Health insurance and Car insurance. Its work centres on direct writer, customer choice, cooperative model and digital products. Its customers include Individual Policyholders, Motor Vehicle Owners and Homeowners.
FBTO has a B2C, D2C and E Commerce business model. Its revenue comes from Subscription and Tiered Pricing.
FBTO has approximately 177 employees.
FBTO offers: Autoverzekering, Zorgverzekering, Reisverzekering, Woonverzekeringen, Rechtsbijstandverzekering.
Top alternatives and competitors to FBTO include Avéro Achmea, miituo, Trident Insurance Agency, By Miles, InsureMe.lk. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
FBTO and Avéro Achmea are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for FBTO, https://bouncewatch.com/company/fbto, updated 21 October 2026. When citing, please name BounceWatch and link this page.

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