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FitMyFoot logo — Custom insoles made from your smartphone.

FitMyFoot

Custom insoles made from your smartphone.

Founded 2014 United States Phoenix, United States 8 employees Series A Total: $7.50M AI, Biotechnology +7

General Information

Company Name FitMyFoot
Founded Year 2014
Location United States Phoenix, United States
Employees 8
Industries AI, Biotechnology, Computer Vision +6
Funding Stage Series A
Business Model D2C, E Commerce, On Demand
Revenue Model Product Sales, One Time Purchase, Tiered Pricing
Social

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About FitMyFoot

FitMyFoot, known previously as Wiivv Wearables, Inc., offers a revolution in foot wellness under the slogan "Custom Has Never Been Easier". This innovative company, founded in 2014 and headquartered in the United States, is carving a niche in multiple industries, including AI, Computer Vision, Health Care, Manufacturing, Mobile, Apparel, and Footwear.

Employing cutting-edge technology, FitMyFoot uses its Foot.Science mobile app to take photos of customers' feet, leveraging over 12 million data points to craft customized insoles and sandals that enhance alignment and reduce fatigue. This process is safeguarded with ten patents, ensuring a strong competitive edge.

The company has proven market validation through rigorous third-party testing and thousands of satisfied customers, reinforcing its credibility in the biomechanical domain. FitMyFoot's approach secured a $4.00M Series A investment on 08 February 2017 from renowned investors such as Real Ventures, Eclipse Ventures, Asimov Ventures, Evonik VC, and Relentless Pursuit Partners.

Business keywords: Custom Insoles, Custom Sandals, Foot Wellness, Biomechanically Optimized Footwear, Mobile App Technology, On-Demand Manufacturing, USA Manufacturing, Footwear Technology, Biomechanics Research, AI and Machine Learning, Wearable Technology, Consumer Products, Wellness, Advanced Footwear Design

Services & Products

Custom Insole Manufacturing
Foot Measurement Technology
Mobile Scanning Technology
Orthopedic Footwear Sales

Target Customers

Individuals with Foot Pain People with Orthopedic Needs Athletes Health Conscious Consumers Retail Stores

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $4.00M 4
Real Ventures Asimov Ventures Evonik Corporation
Real Ventures, Asimov Ventures +2
01 Feb 2017
Seed $3.50M 5
Real Ventures Formation 8 MAS Holdings
Real Ventures, Formation 8 +3
01 Dec 2015

FitMyFoot Alternatives & Competitors

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FitMyFoot vs
Pés Sem Dor
Pés Sem Dor Brazil

Maior Rede de Palmilhas Sob Medida da América Latina

310 employees
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FitMyFoot vs
Amfit
Amfit United States

Global leader in customized foot orthotic tech and insoles, from scanning to fabrication, since 1977...

24 employees
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FitMyFoot vs
Welltory
Welltory

Experience Lifelong Health with Our AI/ML-Powered Wellness App Trusted by Millions for Personalized...

Seed
51-200 employees
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FAQ About FitMyFoot

Custom insoles made from your smartphone.
FitMyFoot was founded in 2014.
FitMyFoot is headquartered in Phoenix, United States.
FitMyFoot operates in AI, Biotechnology, Computer Vision, Fashion, Health Care, Manufacturing, Mobile, Apparel and Footwear. Its work centres on Custom Insoles, Custom Sandals, Foot Wellness and Biomechanically Optimized Footwear. Its customers include Individuals with Foot Pain, People with Orthopedic Needs and Athletes.
FitMyFoot has a D2C, E Commerce and On Demand business model. Its revenue comes from Product Sales, One Time Purchase and Tiered Pricing.
FitMyFoot has approximately 8 employees.
FitMyFoot has completed 2 funding rounds, raising a total of $7.50M. The latest funding stage is Series A.
FitMyFoot offers: Custom Insole Manufacturing, Foot Measurement Technology, Mobile Scanning Technology, Orthopedic Footwear Sales.
Top alternatives and competitors to FitMyFoot include Pés Sem Dor, Amfit, Welltory, Stellar, Cortexica. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
FitMyFoot and Pés Sem Dor are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for FitMyFoot, https://bouncewatch.com/company/fitmyfoot, updated 22 July 2026. When citing, please name BounceWatch and link this page.

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