London, United Kingdom
FitXR, founded in 2016 in the United Kingdom, is a trailblazer in the intersection of VR/AR, gaming, health care, and sports. Renowned for its slogan, "The leading VR/AR fitness company making fitness more fun and accessible for everyone," it stands as one of the top downloaded apps on the Meta Quest store.
Headquartered in a remote-first setup across the US, UK, and Spain, this scale-up is propelled by a mission to revolutionize fitness globally. Its app offers a variety of fitness studios including personalized box workouts with Olympian trainers, engaging HIIT sessions, and immersive dance classes. Garnering over a million downloads, FitXR is a formidable player in the industry.
Backed with nearly $40m in investment from notable investors like Maveron, Hiro, and BoostVC, FitXR secured its latest debt financing of $5.00M from TriplePoint Capital in April 2022. Its recognition, ranking 6th in The Information's 50 Most Promising Startups in 2022, underscores its potential and innovation strategy. Featured in major publications such as Forbes and GQ, FitXR exemplifies a robust fusion of fitness and technology.
FIIT