London, United Kingdom
Floom, founded in 2015, is a UK-based tech-enabled marketplace revolutionizing the floral industry. With a focus on quality, the platform connects customers with a curated selection of independent florists, allowing them to sell their bespoke creations directly to consumers. This approach offers an alternative to traditional retail by providing florists with a robust eCommerce channel.
Recognized by high-profile clients such as ASOS, Burberry, and Conde Nast, Floom has built a strong reputation in the market. The company was recently featured in prominent publications including The Sunday Telegraph and Harper's Bazaar, underscoring its growing influence.
The startup secured its latest investment through an acquisition by BloomNation on 01 May 2025, signaling strong investor confidence. As it continues to expand, Floom presents an attractive opportunity for investors seeking to capitalize on the modernization of the floral industry.
