Skip to content
Sectors How it works Pricing Client stories

Insights

Companies Live signals Events Markets Trends Company lists
Log in
Platform Signal Tracker API Radar Book a 7-day Readout
Forma logo — Benefits that flex to fit™

Forma

Benefits that flex to fit™

Founded 2017 United States San Francisco, United States 226 employees Series B Total: $57.62M Enterprise Software, Health Care +2

General Information

Company Name Forma
Founded Year 2017
Location United States San Francisco, United States
Employees 226
Industries Enterprise Software, Health Care, Health and Wellness +1
Funding Stage Series B
Social

BounceWatch is an independent company data service, not affiliated with Forma. To contact Forma, visit joinforma.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Forma compare?

A PDF of Forma and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Forma soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Forma

Forma, founded in 2017 and headquartered in the United States, is an innovative player in the intersection of Enterprise Software, Health Care, Health and Wellness, and Human Resources. Their core offering—a life benefits platform, branded under their slogan “Benefits that flex to fit™”—empowers companies to craft flexible, globally relevant benefits programs tailored to employee needs.

The platform makes benefit management efficient by streamlining program administration and vendor integration for HR and Finance Teams. Employees gain access to a curated benefits marketplace, utilizing flexible spending accounts or filing claims with ease, ensuring a comprehensive and user-friendly experience. Analytics and a 24/7 support team bolster their ability to optimize these programs effectively.

In March 2022, Forma secured a $40.00M Series B investment, underscoring investor confidence from leading backers like AngelPad, Designer Fund, Ribbit Capital, and industry giants like Stripe, Jack Altman, and Tobias Lütke.

Business keywords: Flexible Benefits Platform, Employee Wellbeing, Health Benefits, Lifestyle Benefits, Program Customization, HR Automation, Vendor Integration, Global Benefits Programs, Benefits Marketplace, Analytics and Insights, Member Experience, Benefits Stipend, Preferred Pricing, Workplace Wellness, Employee Experience

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $40.00M 9
AngelPad Designer Fund Ribbit Capital
AngelPad, Designer Fund +7
01 Mar 2022
Series A $15.00M 1
Designer Fund
Designer Fund
01 Nov 2020
Seed Round $2.50M 3
Designer Fund Upside Partnership Stripe
Designer Fund, Upside Partnership +1
01 Sep 2019
Pre Seed Round $120.00K 1
AngelPad
AngelPad
01 Jan 2019

Forma Alternatives & Competitors

View All Alternatives
Forma vs
The Fuller Life, a business of Happiest Health
The Fuller Life, a business of Happiest Health India

India's most experienced employee wellbeing team, 2 decades and counting.

30 employees
Health Care, Health and Wellness
Compare Forma vs The Fuller Life, a business of Happiest Health
Forma vs
Benefitfocus
Benefitfocus United States

A Voya company

Acquired
924 employees
Cloud Infrastructure, Health Care
Compare Forma vs Benefitfocus
Forma vs
Group Marketing Services, Inc.
Group Marketing Services, Inc. United States

Group Insurance that Benefits Employers

8 employees
Health Care, Insurance
Also compare with: Forma vs Fiibo Fiibo Forma vs BenefitHub BenefitHub View all alternatives

FAQ About Forma

Benefits that flex to fit™
Forma was founded in 2017.
Forma is headquartered in San Francisco, United States.
Forma operates in Enterprise Software, Health Care, Health and Wellness and Human Resources. Its work centres on Flexible Benefits Platform, Employee Wellbeing, Health Benefits and Lifestyle Benefits.
Forma has approximately 226 employees.
Forma has completed 4 funding rounds, raising a total of $57.62M. The latest funding stage is Series B.
Top alternatives and competitors to Forma include The Fuller Life, a business of Happiest Health, Benefitfocus, Group Marketing Services, Inc., pirkx, PF Compass. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Forma and The Fuller Life, a business of Happiest Health are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Forma, https://bouncewatch.com/company/forma, updated 4 August 2025. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout