Forma (AI) — Funding, Investors & Signals 2026

Forma

Photorealistic avatars, starting with digital try-ons for e-commerce. Online shopping becomes personal - try it on!

Founded 2017

San Francisco, United States 10 employees Seed Total: $7.00M AI, Computer Vision +2

Forma is a startup that focuses on building photorealistic avatars, introducing digital try-ons to revolutionize e-commerce. The company’s mission is to bring a sense of authenticity and relatability to people's online identities. By leveraging computer vision and graphics technology, Forma allows users to create a dynamic visual identity from a single photo with remarkable realism. As of now, Forma offers an opportunity for users to virtually try on outfits before making a purchase via their Shopify app and also provides an iOS app for recreational use. Looking forward, Forma envisions expanding its applications into various domains such as movies, video games, TV shows, and VR/AR experiences. Founded in 2017, Forma has successfully secured a significant seed investment of $7.00M in its latest funding round as of 31 January 2020. The investors contributing to this round include prominent names such as Founders Fund, GSR Ventures, Chad Hurley, Steve Chen, Mauricio Jimenez, Polyvore, Martin Pauer, and Jawed Karim. With its headquarters in the United States, Forma stands at the intersection of the Computer Vision and Fashion industries, harnessing the latest breakthroughs in deep learning to amplify its impact. Overall, Forma presents a compelling vision for personalized online experiences and has garnered notable support from leading investors.

Funding Stage	Amount	Investors	Lead Investors	Date
Seed Round	$7.00M	8	Founders Fund, GSR Ventures +6	31 Jan 2020
Seed Round	Undisclosed	1	Ryan Koziel	31 Oct 2019

Funding Stage

Amount

Investors

Lead Investors

Date

Seed Round

$7.00M

Founders Fund, GSR Ventures +6

31 Jan 2020

Seed Round

Undisclosed

Ryan Koziel

31 Oct 2019

FAQ About Forma

Photorealistic avatars, starting with digital try-ons for e-commerce. Online shopping becomes personal - try it on!

Forma was founded in 2017.

Forma is headquartered in San Francisco, United States.

Forma operates in AI, Computer Vision, Fashion and Machine Learning. Its work centres on photorealistic avatars, digital try-ons, computer vision and computer graphics.

Forma has approximately 10 employees.

Forma has completed 2 funding rounds, raising a total of $7.00M. The latest funding stage is Seed.

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Forma and GEENEE are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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