FormaFina, founded in 2012, is an innovative player in the E-Commerce and Lifestyle markets. The company operates an online platform that supports premium design and home decor brands from the US seeking to expand into international markets, with a special emphasis on those with high demand but a lack of local availability.
Through FormaFina's platform, brands are facilitated in their entry into new markets by providing key services such as exportation and local fulfillment. This model not only makes it easier for brands to introduce their unique, high-end products but also offers consumers exclusivity and discounts on wholesale prices.
Based in Sao Paulo, Brazil, the company successfully captured the attention of major investment players, securing a $2.17M Seed Round in June 2015. This round was backed by reputable investors such as NXTP Ventures and 500 Startups, among others. FormaFina presents an attractive opportunity for investors due to its unique market proposition and established investor trust.
